Content & Digital Marketing

SISA; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SISA is seeking a storytelling and content-focused marketer to translate cybersecurity products into compelling market narratives. You will develop messaging frameworks, solution explainers, and value propositions across launches and campaigns, ensuring consistency and differentiation.

Collaborate with campaign teams to build high-impact content, optimize discovery through SEO, and produce thought leadership that positions SISA as a trusted cybersecurity authority across buyer journeys.

Qualifications

• Experience translating cybersecurity products into market narratives.
• Ability to develop messaging frameworks and value propositions.
• Proven track record creating diverse storytelling formats for campaigns.

Responsibilities

• Translate cybersecurity products and services into compelling market narratives.
• Develop messaging frameworks, solution explainers, and value propositions.
• Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
• Develop messaging for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
• Develop solution narratives and collateral that help sales communicate value across buyer journeys and enterprise decision-makers.
• Thought Leadership & Industry Content
• Convert internal expertise into compelling market-facing content that positions the company as a trusted cybersecurity authority.
• Campaign & Launch Execution

Skills

Storytelling

Messaging frameworks

Content creation

Campaign execution

Thought leadership

SEO/content optimization

Job description

• Translate cybersecurity products and services into compelling market narratives
• Develop messaging frameworks, solution explainers, and value propositions
• Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
• Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
• Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers
• Thought Leadership & Industry Content
• Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
• Campaign & Launch Execution
  

Key Responsibilities

• Product & Solution Storytelling
  • Translate cybersecurity products and services into compelling market narratives
  • Develop messaging frameworks, solution explainers, and value propositions
  • Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
• Sales & GTM Content
  • Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
  • Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.
• Thought Leadership & Industry Content
• Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
• Campaign & Launch Execution
  

Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.

• Build AI & Search Visibility (SEO, GEO, AEO)
• Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.
  • Optimize Buyer Journeys for Conversion
  • Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities
  • Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions