Content Writer

The Higher Pitch; Dadri; On-site; INR 350,000 - 550,000; Full time

Job summary

The Higher Pitch is seeking an experienced content professional to develop high-quality B2B technology content across blogs, whitepapers, case studies, and demand-gen assets. You will translate complex tech into clear, audience-friendly material and collaborate with marketing, design, and sales teams.

Responsibilities include research on AI, automation, cloud, cybersecurity, and enterprise software; AI-powered content development, SEO optimization, and thought leadership pieces for executive

Qualifications

• Create high-quality B2B technology content across multiple formats.
• Translate complex tech concepts into clear, audience-friendly material.
• Collaborate with marketing, design, demand-generation and sales teams.

Responsibilities

• Develop blogs, articles, whitepapers, case studies, and thought leadership pieces.
• Produce website copy, landing pages, email campaigns, and industry reports.
• Translate complex tech concepts into clear, engaging content for buyers.

Skills

B2B technology content

Content strategy

AI-assisted content

SEO content optimization

Thought leadership

Collaboration with teams

Education

Bachelor's degree in Marketing/Communications

Tools

ChatGPT

Claude

Gemini

Perplexity

Job description

Key Responsibilities

1. Develop high-quality B2B technology content for:
2. Blogs and articles
3. Whitepapers and eBooks
4. Case studies
5. Thought leadership pieces
6. Website copy
7. Landing pages
8. Email marketing campaigns
9. Industry reports
10. Social media content
11. Sales enablement collateral
12. Translate complex technical concepts into clear, engaging, and audience-friendly content.
13. Create content tailored to various stages of the buyer journey, from awareness to decision-making.
14. Collaborate with marketing, design, demand generation, and sales teams to develop content aligned with business objectives.

Research Industry Insights

1. Conduct in-depth research on technology trends, market developments, competitor activities, and industry best practices.
2. Interview subject matter experts, leadership teams, and clients to gather insights for content development.
3. Stay updated on emerging technologies, particularly AI, automation, cloud, cybersecurity, and enterprise software.

AI-Powered Content Development

1. Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and other content‑assistance platforms to improve content efficiency and quality.
2. Create effective prompts and workflows for content ideation, research, drafting, summarization, and optimization.
3. Ensure AI-generated content is fact‑checked, refined, and aligned with brand voice and quality standards.
4. Explore AI‑driven opportunities for content personalization, content repurposing, and workflow automation.
5. Train internal teams on best practices for AI‑assisted content creation when required.

SEO Content Optimization

1. Implement SEO best practices, including keyword research, topic clustering, internal linking, and content optimization.
2. Work closely with SEO and digital marketing teams to improve organic traffic and search rankings.
3. Analyze content performance metrics and recommend improvements based on data and insights.

Thought Leadership Brand Building

1. Develop executive‑level content for leadership teams, including LinkedIn articles, opinion pieces, and keynote content.
2. Support brand positioning by creating authoritative and industry‑relevant content.
3. Contribute innovative content ideas that strengthen the company's market presence and thought leadership.