Senior Content Marketing Manager

Syntasa; India; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Collaborative working environment

Opportunity to work with industry leaders

Job summary

A leading marketing technology company in India is seeking a passionate marketer to drive content creation focused on AI and big data. In this role, you'll produce a variety of content to enhance thought leadership and drive customer engagement. The ideal candidate has 5–7 years of B2B marketing experience and excels in storytelling with a solid understanding of complex concepts. This position offers the opportunity to work in a collaborative environment with key stakeholders and contribute significantly to marketing strategy.

Qualifications

• 5–7 years B2B content marketing experience in related domains.
• Proven track record in producing diverse B2B content formats.
• Experience with commercial, public sector, and national security teams.

Responsibilities

• Create ROI-focused use cases and demand-gen content.
• Develop sales materials and collaborate with partners.
• Track engagement metrics and performance indicators.

Skills

Writing and storytelling ability

Project management

Stakeholder collaboration

Understanding of big data and AI/ML

Fast learner with problem-solving

Education

Bachelor's degree in relevant field

Tools

CMS tools

Marketing automation

SEO knowledge

Job description

Overview

SYNTASA, a leader in applying AI/ML to big data in the marketing space, is seeking a passionate, collaborative, and creative marketer to write and produce a variety of content that drives thought leadership, awareness, demand, and adoption. This role requires a high level of creativity, attention to detail, continuous desire to learn, and project management skills. We offer a fun, casual, collaborative working environment for individuals who take pride in working on cutting-edge technologies, learning by doing, and pushing themselves forward. You’ll collaborate with a passionate team and work with industry leaders in applying AI/ML to big data in marketing. In this role, you will translate complex data, AI/ML, and cloud concepts into compelling stories that drive thought leadership, pipeline growth, and customer adoption. You’ll partner closely with internal teams across Commercial, Public Sector, and National Security, as well as Product, Sales, Consulting, and our strategic partners like Google Cloud. This is the ideal role for a marketer who thrives at the intersection of storytelling, technical depth, industry knowledge, and GTM execution.

Key Responsibilities

• Commercial: ROI-focused use cases and demand-gen assets for ecommerce, retail, telecom, media, and travel
• Public Sector: Trust-building whitepapers, RFP materials, and compliance content for government and universities
• National Security: Mission-aligned capability briefs for intelligence and defense agencies
• Full-Funnel Content Creation: Produce content for every buyer journey stage: thought leadership articles, whitepapers, case studies, GTM launch messaging, executive LinkedIn content, event scripts, product announcements, email sequences, and landing pages.

Cross-Functional Collaboration

• Partner with Product to understand Composable CDP architecture, AI/ML models, and sector features
• Develop sales materials including pitch decks, capability briefs, battlecards, and talk tracks
• Collaborate with Consulting to gather customer insights and use-case proof points
• Support Google Cloud partner initiatives including co-marketing, events, and joint content
• Build sector-specific solution pages, one-pagers, and narrative frameworks
• Transform deployments into case studies across verticals
• Maintain up-to-date sales asset library and support ABM campaigns with tailored content

Performance Measurement

Track engagement metrics, lead and pipeline contribution, sales feedback, asset usage, and SEO performance.

Required Qualifications

• Exceptional writing and storytelling ability—comfortable creating clarity from complexity
• Ability to explain big data, AI/ML, customer intelligence, cloud pipelines, identity resolution, and security concepts
• 5–7 years B2B content marketing experience in SaaS, cloud, analytics, AI, martech, or adjacent domains
• Proven track record producing diverse B2B content formats across multiple stages of the buyer journey
• Strong project management, prioritization, and stakeholder collaboration skills
• Experience working across Commercial, Public Sector, and National Security teams with different compliance needs
• Fast learner with entrepreneurial problem-solving approach
• Bachelor's degree in English, Communications, Marketing, Journalism, or equivalent experience

Bonus Points

• Familiarity with Google Cloud ecosystem, cloud data architectures, or CDP frameworks
• Knowledge of SEO, CMS tools, landing page optimization, analytics, and marketing automation