Junior Content Strategist

Enreap; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Enreap is seeking a Technical Content Writer and Strategist in Pune to own the end-to-end content function for the marketing team. You will translate complex technologies into clear, customer-centric content across websites, case studies, white papers, and thought leadership, while shaping the company’s content strategy and calendar.

You will collaborate with Product, Delivery, Sales, Customer Success, and Leadership to produce messaging that drives brand awareness, demand, and customer

Qualifications

• Own and execute the company’s content strategy aligned with marketing and product goals.
• Translate complex technologies into clear, compelling content for buyers and internal stakeholders.
• Collaborate with Product, Delivery, Sales, Customer Success and Leadership to drive brand awareness and demand.
• Develop the content calendar and ensure consistent messaging across channels.
• Demonstrate strong strategic thinking with a focus on B2B SaaS and Enterprise IT.

Responsibilities

• Own and execute the content strategy and calendar.
• Develop thought leadership content for executives and leadership teams.
• Collaborate with product, engineering, sales and marketing to create content that enables sales.
• Conduct market and industry research to inform content.
• Optimize content for SEO and AI-driven search experiences.

Skills

Content strategy

Technical writing

Leadership content

B2B SaaS

Tools

SEO tools

CMS

AI content tools

Job description

Technical Content Writer and Strategist

Location: Pune

Experience: 35 Years

About the Role

• We are looking for a Technical Content Writer and Strategist to own the end-to-end content function forour marketing team.
• This role requires someone who can understand complex technologies and transform them into compelling, easy-to-understand content for the brand, customers, prospects, and internal stakeholders.
• You will work closely with Product, Delivery, Sales, Customer Success, and Leadership teams to develop content that drives brand awareness, demand generation, sales enablement, customer education, and thought leadership.
• Beyond writing, you will be responsible for developing the company strategy, maintaining the content calendar, and ensuring consistent messaging across all channels.
• This role is ideal for someone who combines technical aptitude, exceptional storytelling, strategicthinking, and a strong understanding of B2B SaaS and Enterprise IT.

Technical Content Creation (Formats)

Create high-quality content across multiple formats, including:

• Website pages
• Solution and service pages
• Landing pages
• Product pages
• Blogs and thought leadership articles
• Case studies and customer success stories
• White papers
• eBooks
• Solution briefs
• Brochures
• Flyers
• One-pagers
• Sales presentations
• Sales pitch decks
• Proposal content
• Webinar presentations
• Webinar scripts
• Podcast scripts
• Video scripts
• Battle cards
• Competitive comparison documents
• Customer presentations
• Email campaigns
• Newsletters
• Social media content
• Infographics
• Press releases
• Award submissions
• Internal enablement documentation
• Knowledge base articles
• Customer onboarding content
• Event collateral
• Campaign messaging

Key Responsibilities

Content Strategy & Planning

• Own and execute the company's content strategy aligned with business objectives, marketing campaigns, product launches, and sales priorities.
• Develop and manage the annual, quarterly, and monthly content calendar.
• Identify content opportunities across the buyer journey, from awareness and consideration to decision-making and customer retention.
• Work closely with marketing and business stakeholders to prioritize content initiatives based on business goals.

Leadership & Thought Leadership Content

• Develop thought leadership content for company executives and leadership teams.
• Manage executive LinkedIn content, including posts, articles, and profile updates.
• Write executive blogs, opinion pieces, keynote content, webinar narratives, and speaking notes.
• Create content that strengthens leadership positioning within the Enterprise IT and SaaS ecosystem.
• Ensure leadership messaging aligns with the company's products, services, and strategic direction

Technical Collaboration

• Collaborate with Product Managers, Architects, Consultants, Engineers, Delivery teams, Sales Customer Success, and Marketing teams.
• Interview subject matter experts to extract technical knowledge and convert it into customer- focused content.
• Develop messaging for new products, service offerings, customer success stories, partnerships, and technology updates.
• Translate complex technical concepts into simple, engaging, and business-focusedcommunication.

Research & Industry Insights

• Conduct in-depth market, customer, industry, and competitor research.
• Stay updated with emerging technologies and market trends across -Cloud, AI, DevOps, ITSM,Agile, PPM, Project Management, and Digital Transformation.
• Produce original thought leadership backed by research and industry insights.
• Analyze competitor messaging and identify opportunities for differentiation.

SEO, AEO & AI Content Optimization

• Create SEO-optimized content aligned with keyword strategy and search intent.
• Develop content optimized for AI-powered search experiences, including Answer EngineOptimization (AEO) and Generative Engine Optimization (GEO).
• Structure content for AI search engines, featured snippets, semantic search, and conversationalqueries.
• Continuously optimize existing content to improve search visibility, engagement, and conversions.

Sales & Marketing Enablement

Partner with Sales and Marketing teams to create content that accelerates the sales cycle, including:

• Sales decks
• Proposal content
• Solution messaging
• Product positioning
• Battle cards
• Competitive intelligence
• Customer presentations
• Campaign assets
• Webinar content
• Event presentations
• Customer-facing collateralRole & responsibilities