Marketing Communications

Linde Engineering; Vadodara; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Linde Engineering in Vadodara, Gujarat, is seeking a Marketing Communications professional to manage website content, craft press releases, newsletters, and technical content for B2B audiences. The role focuses on aligning content with brand guidelines and business goals.

You will drive LinkedIn marketing, SEO-driven content optimization, and collaborate with technical stakeholders to translate complex information into customer-friendly material.

Qualifications

• 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
• Strong website management and content publishing experience.
• Excellent writing, editing, and storytelling skills.
• Experience developing technical and marketing content.
• Proven B2B social media communication experience, particularly LinkedIn.
• Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
• Knowledge of GEO and AI-driven content optimization is a plus.

Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.
• Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
• Ensure all content aligns with brand guidelines and business objectives.

Skills

Website management

Content writing & editing

Strategic communications

LinkedIn marketing (B2B)

Technical content development

Tools

CMS platforms

SEO & analytics

Content optimization tools

LinkedIn tools

Job description

• Website Management
• Content Strategy
• Technical Writing
• Press Releases
• Newsletters
• B2B Social Media
• LinkedIn Marketing
• Content Management Systems (CMS)
• SEO
• GEO
• Digital Marketing
• Landing Pages
• Brand Communications
• Corporate Communications
• Content Optimization
• Stakeholder Management
• Copywriting
• Editorial Planning
• Analytics.

Key Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.
• Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
• Ensure all content aligns with brand guidelines and business objectives.

Required Skills & Experience

• 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
• Strong website management and content publishing experience.
• Excellent writing, editing, and storytelling skills.
• Experience developing technical and marketing content.
• Proven B2B social media communication experience, particularly LinkedIn.
• Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
• Knowledge of GEO and AI-driven content optimization is a plus.