Content & Digital Marketing Professional

Keka Technologies; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Keka Technologies in Bengaluru is seeking a Product & Solution Storytelling content strategist to translate cybersecurity offerings into compelling market narratives. You will develop messaging frameworks, solution explainers, and value propositions, and experiment with formats such as interactive content and videos to simplify complex solutions.

You will shape sales and GTM content for launches, create narratives and collateral across buyer journeys, convert internal expertise into

Responsibilities

• Translate cybersecurity products and services into compelling market narratives
• Develop messaging frameworks, solution explainers, and value propositions
• Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
• Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
• Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.
• Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
• Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.
• Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.
• Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities.
• Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions.

Job description

Key Responsibilities

1. Product & Solution Storytelling

• Translate cybersecurity products and services into compelling market narratives
• Develop messaging frameworks, solution explainers, and value propositions
• Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.

2. Sales & GTM Content

• Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
• Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.

3. Thought Leadership & Industry Content

• Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.

4. Campaign & Launch Execution

Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.

5. Build AI & Search Visibility (SEO, GEO, AEO)

• Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.

1. Optimize Buyer Journeys for Conversion

   • Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities.
   • Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.