Content Creator - Gurgaon - Onsite

Matbook; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

MatBook is seeking a Content Creator to ideate, shoot, edit, write, and tell stories that captivate audiences across Instagram, YouTube, LinkedIn, and ads. You’ll craft Reels, memes, stories, carousels, videos, and explainers while shaping campaigns and founder content.

CapCut, Premiere Pro, and After Effects skills are a plus, with a strong emphasis on storytelling and audience engagement. You’ll be on-site in Gurgaon, turning everyday moments into viral content and building a marketing brain

Qualifications

• Experience creating short-form content for social platforms (Instagram, YouTube, LinkedIn, ads).
• Ability to ideate, shoot, edit, write and tell stories that engage audiences.
• Proficiency with video editing tools and motion graphics is a plus.

Responsibilities

• Create a high volume of content across platforms (Reels, Memes, Stories, Carousels, Videos, Ads, Explainers).
• Develop founder content and campaigns; turn ideas into engaging videos and visuals.
• Edit content with pacing, captions/subtitles, transitions, sound, and basic motion graphics.

Skills

Editing

Storytelling

Idea generation

Content ideation

Tools

CapCut

Premiere Pro

After Effects

VN

Job description

CONTENT CREATOR

aka The Person Who Makes Us Say “WAIT… THIS IS ACTUALLY GOOD.”

Title: Digital Marketing Executive

Experience: 2-3 years

Location: Gurgaon

Work Mode: On-site

You know that person who can turn literally anything into content? A boring product? Content. A random office moment? Content. A construction site? Somehow… content. A 3-second clip of someone walking into a room? Viral content. Yeah. We want that person.

At MatBook, we're building a quick commerce for construction materials - which sounds serious. But our content doesn't have to be. We're looking for a Content Creator who can ideate, shoot, edit, write, experiment and tell stories that people actually want to watch. Not someone who just says: “We should make a Reel.” We want someone who says: “WAIT. I HAVE AN IDEA.”

WHAT YOU'LL ACTUALLY DO

CREATE. A LOT.

You’ll create content for : Instagram, YouTube, LinkedIn, Meta Ads, Website or Other platforms where attention spans go to die

You’ll work on: Reels. Memes. Stories. Carousels. Videos. Ads. Explainers. Founder content. Trends. Campaigns. Random ideas that somehow become our best-performing content. Basically, if there's a screen, you'll probably make something for it.

• Reels.
• Memes.
• Stories.
• Carousels.
• Videos.
• Ads.
• Explainers.
• Founder content.
• Trends.
• Campaigns.
• Random ideas that somehow become our best-performing content.

YOUR SUPERPOWER = THE HOOK

You understand that: The first 2 seconds decide everything. So instead of: “Hi guys, today we're going to talk about construction materials…” You're thinking:

“Your contractor is probably overcharging you.”

“This is where your ₹10 lakh renovation budget disappears.”

“Nobody tells you this before buying tiles.”

“POV: You ordered 500 bags of cement and they arrived when your site was closed.”

You know how to make people think: “Okay fine, I'll watch.”

YOU KNOW HOW TO SELL WITHOUT SAYING “BUY NOW”

This is important. We don't want content that feels like an advertisement. We want content that tells a story. You understand: Hook → Story → Problem → Emotion → Solution → Action

You know how to take: “We sell construction materials.” and turn it into: “Here's how one wrong material decision can screw up an entire project.”

That's the difference.You aren't just creating content. You're creating reasons to care.

YES, YOU NEED TO EDIT

We don't want: “I'll send the footage to the editor.” You ARE the editor. You should be comfortable with:

• Reels / short-form video editing
• Cuts & pacing
• Captions & subtitles
• Transitions
• Sound effects
• Music
• Trending audio
• Basic motion graphics
• Visual storytelling
• Thumbnail / cover creation

CapCut / Premiere Pro / After Effects / VN / whatever you use — we care more about the output than the software. If you can make a 30-second video feel like 3 seconds, we like you already.

BUT WAIT… THERE'S MORE.

You should also understand the marketing brain behind the content.

ADS:

You don't need to be a hardcore performance marketer. But you should understand:

• Meta Ads basics
• What makes an ad creative work
• Ad hooks
• CTR
• Creative testing
• Different ad formats
• Why one creative gets clicks and another gets ignored
• How organic content can become a paid ad

You should be able to look at an ad and say: “This creative is going to die.” And then make a better one.

SEO:

You should know your way around:

• Keyword research
• Search intent
• SEO-friendly content
• YouTube SEO basics
• Titles & descriptions
• Content optimisation
• Google Search / trends
• Basic on-page SEO

Because good content isn't just: “Looks cool.” It should also be: “Gets discovered.”

WE WANT SOMEONE WHO...

• Has 50 ideas before the meeting ends
• Saves memes “for inspiration”
• Knows what's trending before everyone else does
• Understands internet culture
• Has strong opinions about hooks
• Can turn boring information into entertaining content
• Doesn't need a 14-step approval process to make a Reel
• Can write a killer caption
• Knows when a trend is actually worth jumping on
• Understands storytelling
• Notices good editing
• Is obsessed with making things better
• Can take feedback without having an existential crisis
• Is willing to experiment
• Doesn't say “but we've always done it this way.”

PLEASE DON'T APPLY IF...

Your definition of content creation is: Canva → template → stock image → motivational quote → “Happy Monday”

We beg you. No. Also not looking for someone whose entire creative strategy is: “Let's make it viral.” We’d like to know HOW.

WHAT WILL MAKE YOU STAND OUT?

Show us things you've actually made.

• Best Reels
• Best videos
• Best campaign/content idea
• Best copy/caption
• Any content that actually performed well

YOUR MISSION

Make people: STOP → WATCH → FEEL → REMEMBER → SHARE → ACT

Because at MatBook, we're not trying to make more content. We're trying to make content people actually give a damn about.

If you read this entire JD…

Congratulations. You might be our kind of weird.