Social Media & Reels Content Executive

Sofueled; Panaji; On-site; INR 300,000 - 520,000; Full time

Job summary

Sofueled is seeking a creative content creator to craft engaging Reels, short videos, carousels and social media content from Goa. You will spot trends, craft catchy hooks, and turn tech topics into watchable content across platforms.

You should be comfortable shooting/editing videos, and proficient with CapCut, Canva, Premiere Pro, Final Cut Pro or Illustrator. A portfolio of work is a strong plus.

Qualifications

• Create Reels and short content for multiple platforms.
• Turn tech topics into relatable content.
• Stay on top of trends, memes, sounds and AI tools.
• Plan and publish content with a calendar.
• Portfolio of social content is a plus.

Responsibilities

• Ideate, shoot, edit and publish content for Instagram, LinkedIn, YouTube and Facebook.
• Turn AI, software, startups and technology topics into simple content.
• Research trends: track formats, memes, sounds and competitor content.
• Assist with content calendars, scheduling, publishing and engagement.
• Design carousels, thumbnails, memes and graphics using Canva/Illustrator.
• Experiment with new formats and AI-powered tools to improve reach.
• Monitor analytics: reach, engagement, views and audience insights to refine strategy.

Skills

Reels content creation

Video editing

Content ideation

Social media strategy

AI content tools

Trend spotting

Storytelling

Attention to detail

Tools

CapCut

Canva

Premiere Pro

Final Cut Pro

Illustrator

Job description

Job Description

Not your typical “schedule posts and repost trends” job

We are looking for a creative, internet savvy content creator who knows how to make engaging Reels, short videos, carousels and social media content.

If you can spot a trend, create a catchy hook, edit a Reel and turn a tech topic into content people actually want to watch, we want you!

What you will do

• Create Reels & Short Content: Ideate, shoot, edit and publish content for Instagram, LinkedIn, YouTube and Facebook.
• Create Engaging Tech Content: Turn AI, software, startups and technology topics into simple, relatable content.
• Research Trends: Track trending formats, memes, sounds, AI tools and competitor content.
• Manage Social Media: Assist with content calendars, scheduling, publishing and engagement.
• Design Creative Content: Create carousels, thumbnails, memes and graphics using Canva, Illustrator or similar tools.
• Experiment & Grow: Try new formats, editing styles and AI-powered tools to improve reach and engagement.
• Monitor social media analytics, reach, engagement, views and audience insights. Use data to understand what’s working, identify trends and continuously improve content performance and strategy.

Who are you

• You know how to create Reels and engage in short content.
• Comfortable shooting and editing videos.
• Familiar with CapCut, Canva, Premiere Pro, Final Cut Pro, Illustrator or similar tools.
• Have a good eye for trends, hooks and internet culture.
• Curious about AI, technology, startups and digital products.
• Strong communication and storytelling skills.
• Creative, proactive and willing to experiment.

Bonus Points

• Portfolio of Reels/videos or social media work.
• Photography/videography experience.
• Graphic design skills.
• Experience with AI content tools.
• Experience creating content for tech/startups.

Why join us?

This is not just a “post and schedule” job. You will work on real content, Reels, branding, AI, technology and social media strategy, while building a portfolio of work that actually gets published.

If you know how to create content that makes people stop scrolling, let’s talk.