Digital Marketer & Content Creator

Finesse Fashions; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Finesse Fashions is seeking a passionate social media content creator to shape how customers experience our brand online. You’ll brainstorm concepts, film street interviews, and execute campaigns that entertain and engage our community.

You’ll write captions, chase trends, and collaborate with photographers, designers, and the marketing team to turn ideas into vibrant videos and posts that spark conversations and build culture around our collections.

Qualifications

• Experience creating content for social media (professionally or through your own projects).
• Strong understanding of Instagram, TikTok, and YouTube Shorts.

Responsibilities

• Own and execute social-first marketing ideas from concept to publishing.
• Brainstorm fresh content for Instagram, TikTok, YouTube Shorts, and future platforms.
• Create engaging Reels, Stories, posts, and trend-driven videos.
• Go out into the streets to interview people, film public reactions, and create community-driven content.
• Keep a constant pulse on internet culture, fashion, music, memes, and emerging social trends.
• Develop creative campaign ideas for product launches, collections, and brand moments.
• Work closely with our photographers, videographers, designers, and marketing team to bring ideas to life.
• Write captions, hooks, and short-form copy that grabs attention.
• Analyze what performs, learn from it, and continuously improve future content.
• Help grow a community not just a follower count.

Skills

Social media marketing

Content creation

Instagram

TikTok

Video interviewing

Tools

CapCut

Premiere Pro

Final Cut Pro

Job description

Join the Team

We're not looking for someone to simply schedule posts.

We're looking for someone who understands culture.

Someone who knows why a video goes viral before everyone else does. Someone who spends too much time on Instagram, TikTok, YouTube, and Pinterest not because they have to, but because they're genuinely interested. Someone who can walk up to strangers with a camera, start conversations, capture authentic moments, and turn them into content people actually want to watch.

If you're always thinking, "This would make a great Reel," you'll fit right in.

What You'll Do

You'll be responsible for helping shape how people experience our brand online.

From brainstorming new content concepts to filming street interviews and executing social campaigns, you'll constantly be creating, testing, and pushing ideas that build our community.

Your Responsibilities

• Own and execute social-first marketing ideas from concept to publishing.
• Brainstorm fresh content for Instagram, TikTok, YouTube Shorts, and future platforms.
• Create engaging Reels, Stories, posts, and trend-driven videos.
• Go out into the streets to interview people, film public reactions, and create community-driven content.
• Keep a constant pulse on internet culture, fashion, music, memes, and emerging social trends.
• Develop creative campaign ideas for product launches, collections, and brand moments.
• Work closely with our photographers, videographers, designers, and marketing team to bring ideas to life.
• Write captions, hooks, and short-form copy that grabs attention.
• Analyze what performs, learn from it, and continuously improve future content.
• Help grow a community not just a follower count.

Who You Are

• You're obsessed with social media and understand what makes people stop scrolling.
• You naturally come up with content ideas throughout the day.
• You're confident talking to strangers and comfortable being behindor in frontofthe camera.
• You notice trends before they become mainstream.
• You understand streetwear, fashion, music, and youth culture.
• You enjoy experimenting and aren't afraid if every idea doesn't go viral.
• You're proactive, self-motivated, and don't wait to be told what to create.

Requirements

• Experience creating content for social media (professionally or through your own projects).
• Strong understanding of Instagram, TikTok, and YouTube Shorts.
• Excellent communication and interviewing skills.
• Basic photography and videography knowledge.
• Familiarity with editing software such as CapCut, Premiere Pro, Final Cut Pro, or similar.
• Ability to manage multiple creative projects while meeting deadlines.
• A portfolio or social media account that showcases your creativity is a big plus.

Bonus Points If You

• Love streetwear and understand the culture around it.
• Follow fashion, sneaker, music, and lifestyle creators daily.
• Are always saving content for inspiration.
• Have experience creating viral or high-performing content.
• Enjoy being out in the city finding interesting people and stories.

This Isn't the Job for You If...

• You prefer repetitive work over creative problem-solving.
• You wait for instructions instead of bringing ideas to the table.
• You're uncomfortable approaching people or being part of content.
• You think social media is just about posting pretty pictures.