Content Creator (In House)

Mad About Digital (M.A.D); Bengaluru; Hybrid; INR 334,800 - 502,200; Full time

Benefits offered by this job

Hybrid Working Model

Medical Insurance

Paid Extended Medical Leave

Annual Reset Leave

Extended Work from Home

Compensatory Offs

Job summary

A creative agency is seeking a social-native Content Creator to develop high-performing short-form content primarily on Instagram Reels. This in-house role involves full ownership of ideation, shooting, and editing, ensuring trends resonate with the audience. Candidates should be adept at video editing and have a strong aesthetic sense. A hybrid work environment is offered, along with benefits like medical insurance and flexible remote working options.

Qualifications

• Strong understanding of Instagram Reels and trend cycles.
• Past examples of creator content must be shared.
• Ability to assist in concept, shoot, and edit independently.

Responsibilities

• Create high-performing Instagram-native content.
• Stay updated with current trends and formats.
• Shoot high-quality creator-style videos.

Skills

Strong aesthetic sense

Understanding of Instagram Reels

Video editing skills

Job description

About the role:

We’re looking for a content-first, social-native Content Creator who lives and breathes Instagram Reels, trends, POVs, hooks, and storytelling.

This is an in-house role where you’ll be the brain behind short-form content across our content brands. You should be comfortable taking full ownership of ideation, shooting, editing for creator-style reels, while collaborating with our internal teams for scripts, campaign alignment, and visuals.

If you love being on camera, speak confidently, and enjoy being on your phone and scrolling through Instagram for trends. This role is for you.

Important: This is NOT a copywriting role.

This is also NOT a brand manager role.

This role is about execution + creation.

What You’ll Do:

• Create high-performing Instagram-native content (Reels, trends, POVs, memes, hooks, storytelling formats).
• Stay updated with current reel trends, audio, formats, editing styles, and what’s working on the algorithm.
• Build content that drives retention, shares, saves, and engagement.

Ideation & Creative Execution:

• Brainstorm content ideas with the help of the copy team and contribute creator-style thinking.
• Translate complex or “boring” information into fun, punchy, clear videos.
• Execute content aligned with:
• Audience pain points
• Work closely with the design & marketing teams to align content with brand visuals and messaging.

Reel shooting + editing (core responsibility)

• Shoot high-quality creator-style videos on phone/camera.
• Direct your own shots.
• Edit reels independently (basic to strong editing skills expected).

transitions, captions, cuts, pacing, b-roll usage, retention hooks

Requirements:

• Strong understanding of:
• Instagram Reels & trend cycles
• transitions & pacing
• retention tactics (hooks, storytelling beats, loop endings)
• Ability to help in concept, shoot, edit independently.
• Must share past examples:
• personal creator page
• Strong aesthetic sense: framing, lighting, background vibe, visual storytelling.

About MAD:

At MAD, we’re more than a digital agency – we’re a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don’t just look good — they perform.

Experience: 0-2 years

Benefits at MAD:

We’ve worked hard to foster a flexible and employee-friendly culture. Here are some policies we’re proud to offer:

• Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer.
• Medical Insurance: Health Insurance and accident coverage for all.
• Paid Extended Medical Leave: We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact.
• Annual Reset Leave: Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year.
• Extended Work from Home: Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you best!
• Compensatory Offs: If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals.