Digital Content Creator

Humour Me; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Humour Me in Delhi is building India’s most effective organic attention company. We don’t believe in content for content’s sake; attention is earned through better stories and better ideas. We’re looking for creators who understand how people behave online and know how to create content people actually choose to watch.

This role is production-led and office-based. You’ll create short-form content for Instagram Reels and YouTube Shorts, script and perform on camera, study trends, and collaborate

Responsibilities

• Create short-form content across Instagram Reels and YouTube Shorts
• Develop original content formats and series
• Script, present and perform in front of camera
• Study internet culture, trends and audience behaviour
• Build content that earns shares, saves and conversation
• Work with strategists, editors and creative teams
• Participate in shoots and content production
• Constantly test, learn and improve
• Help build creator-led brands and communities

Job description

Humour Me is building India’s most effective organic attention company.

We don’t believe in making content for the sake of content.

We believe attention is earned.

Through better stories.

Better ideas.

We’re looking for creators who understand how people behave online and know how to create content people actually choose to watch.

The Role

This is not an influencer role.

This is not a social media executive role.

This is not a presenter role.

We’re looking for creators.

People who can spot an idea, turn it into content and package it in a way that earns attention organically.

You’ll work across categories including:

• Entertainment
• Commerce
• Health
• Technology
• Lifestyle
• Finance
• Beauty
• Culture

No two weeks at Humour Me look the same.

What You’ll Do

• Create short-form content across Instagram Reels and YouTube Shorts
• Develop original content formats and series
• Script, present and perform in front of camera
• Study internet culture, trends and audience behaviour
• Build content that earns shares, saves and conversation
• Work with strategists, editors and creative teams
• Participate in shoots and content production
• Constantly test, learn and improve
• Help build creator-led brands and communities

You Might Be A Great Fit If

• You naturally create content even when nobody asks you to
• You understand what makes people stop scrolling
• You are comfortable on camera
• You have strong opinions and can communicate them clearly
• You understand memes, trends and online behaviour
• You are curious about how platforms actually work
• You enjoy experimenting and learning
• You are hungry to become exceptional at your craft

We Care About

• Taste
• Storytelling ability
• Ownership
• Consistency

We do not care about:

• Degrees
• Fancy resumes
• Previous job titles

What Success Looks Like

• Creating content people choose to watch
• Building repeatable content formats
• Consistently earning organic attention
• Understanding audiences better than competitors
• Becoming a trusted creator within your category
• Helping brands become part of culture rather than interrupt it

This role is designed for creators who want to build exceptional content at scale.

Content creation at Humour Me is highly collaborative and production-led.

Creators are expected to work primarily from our office and production environments.

This is not a work-from-home role.

A significant part of the job involves:

• Ideation sessions
• Content reviews
• Production planning
• Collaboration with editors, strategists and fellow creators
• Real-time iteration and feedback

We believe the best content is built together, not in isolation.

Category Exclusivity

As a creator, you may become the face of specific brands, categories or content ecosystems.

To protect the integrity of those properties, category exclusivity may apply depending on the role and business requirements.

This means creators may be restricted from independently creating competing content within the same category while representing that category professionally.

We support creators building their personal brands.

We do not support creators competing with the brands they represent.

What Doesn’t Work Here

• Low ownership
• Excuses over execution
• Waiting for instructions
• Chasing trends without understanding people
• Taking feedback personally
• Believing effort matters more than outcomes
• Wanting creator upside without creator accountability

The Kind Of Person We Want

Someone who notices things others don’t.

Someone who can turn an observation into a piece of content.

Someone who understands that attention is the most valuable currency on the internet.

Someone who is willing to put in the reps.

And someone who wants to become exceptional at earning attention.

Mission

Stop Making Ads.

Create things people would watch even if they weren’t paid to.