Social Media Content Creator

Cosmos Sports; Kozhikode district; On-site; INR 600,000 - 900,000; Full time

Job summary

Cosmos Sports is a dynamic organization seeking a content marketer to lead strategy across marketing channels, shaping the brand voice and ensuring consistency.

You will own the content calendar, create engaging copy for social, web, email campaigns, and collateral, and partner with designers, influencers, and product teams to deliver high-quality content.

With 3–5 years in content marketing, you will optimize content for SEO, analyze performance, and drive campaigns that convert.

Qualifications

• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.
• Strong writing, editing, and storytelling abilities.
• Knowledge of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with WordPress and Shopify CMS.
• Understanding of paid digital marketing and content performance metrics.

Responsibilities

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.
• Create content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, and more.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.
• Develop concepts, scripts, and storyboards for reels and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.
• Identify, evaluate, and onboard influencers aligned with brand objectives.
• Coordinate influencer campaigns, briefs, content approvals, timelines, and deliverables.
• Build and maintain relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.
• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends and emergent formats.

Skills

Writing

Editing

Storytelling

Content strategy

Social media

SEO

AI content tools

Graphic design tools

WordPress

Shopify

Analytics tools

Paid digital marketing

Tools

Graphic editing tools

WordPress

Shopify

Analytics tools

Meta/Google ads platforms

Job description

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.

Content Creation

• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.

Video & Campaign Content

• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.

Influencer Marketing

• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.

SEO & Analytics

• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.

Brand Management

• Ensure consistency in brand messaging, tone of voice, and visual storytelling.
• Maintain high-quality content standards across all marketing channels.
• Act as the custodian of the company's brand identity in all communications.

Experience

• 3-5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.

Technical Skills

• Excellent writing, editing, and storytelling skills.
• Experience in Graphic creating and editing tools.
• Strong understanding of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
• Basic understanding of paid digital marketing and content performance metrics.