Content Creation Head

Kinjo; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Kinjo is building a new way for people to meet, connect, collaborate and grow together. Kinjo seeks a Content Creation Head to take ownership of Kinjo's content engine—from ideas and shoots to publishing, social media management and performance.

You will work closely with the founder and marketing team, be involved in shoots, develop unique content formats and help build Kinjo's voice across social media.

Qualifications

• 1–3 years of experience in content creation, social media, digital marketing, media or a related field.
• Strong understanding of Instagram, YouTube and LinkedIn.
• Excellent content ideation and storytelling skills.
• Strong understanding of short-form video.
• Good understanding of hooks, retention and social media behaviour.
• Strong organisational and project management skills.
• Comfortable working directly with founders.
• Comfortable being on shoots and working on-ground.
• Highly proactive and willing to experiment.
• Ability to manage multiple content projects simultaneously.

Responsibilities

• Own Kinjo's content engine across ideation, shoots, publishing and performance.
• Build and execute content strategy across Instagram, LinkedIn, YouTube and other platforms.
• Develop a consistent content calendar aligned with Kinjo's brand and business goals.
• Identify content opportunities across product, community, events and startup ecosystem.
• Build recurring content formats and Kinjo IPs with unique formats.
• Ensure a steady flow of high-quality content across platforms.
• Work with founder to create unique, founder-led content and coordinate shoots.
• Plan and coordinate shoots with founder, editor, designer and marketing team.
• Turn ideas, opinions and experiences into engaging content and formats.
• Experiment with talking-head, street interviews, conversations, challenges and storytelling.
• Identify opportunities for founder involvement in trends and conversations.
• Create content native to each platform rather than reposting.
• Constantly generate fresh content ideas beyond generic startup content.
• Develop content series to build audience familiarity and loyalty.
• Collaborate with marketing on campaigns and launches.
• Translate marketing objectives into content ideas and formats.
• Work with community team to identify people and stories.
• Track content performance, optimize strategy and grow Kinjo's audience.
• Monitor metrics like views, retention, engagement, shares and follower growth.
• Identify what works and why; experiment with hooks, formats and topics.
• Build Kinjo's content IP with original properties like founder-led series, community stories, and speaker spotlights.
• Create content people follow because it is Kinjo content.

Skills

Content creation

Social media management

Storytelling

Video editing

Founder collaboration

Job description

Kinjo is building a new way for people to meet, connect, collaborate and grow together.

We bring together people, communities and events to help users discover the right people,

build meaningful relationships and turn those relationships into real opportunities.

We’re looking for a Content Creation Head who can take ownership of Kinjo's content

engine - from ideas and shoots to publishing, social media management and

performance.

This is a hands-on role.

You will work closely with the founder and marketing team, be involved in shoots, develop

unique content formats and help build Kinjo's voice across social media.

What You'll Do

1. Own Kinjo's Content Engine

• Take end-to-end ownership of Kinjo's content creation and social media presence.
• Build and execute Kinjo's content strategy across Instagram, LinkedIn, YouTube and
• other relevant platforms.
• Develop a consistent content calendar aligned with Kinjo's brand and business goals.
• Identify content opportunities across the product, community, events and startup
• ecosystem.
• Build recurring content formats and series that can become recognisable Kinjo IPs.
• Ensure there is a consistent flow of high-quality content across platforms.

2. Founder-Led Content

• Work closely with the founder to create unique, founder-led content.
• Assist the founder during shoots and content creation.
• Develop concepts, scripts, hooks and formats for founder content.
• Plan and coordinate shoots around the founder's schedule.
• Help the founder translate ideas, opinions and experiences into engaging content.
• Experiment with different formats - talking-head videos, street interviews,
• conversations, challenges, educational content, storytelling and trend-led content.
• Proactively identify opportunities where the founder can become part of relevant
• conversations and trends.

3. Content Ideation & Creative Direction

• Constantly come up with fresh, original content ideas for Kinjo.
• Think beyond generic startup and marketing content.
• Identify interesting conversations, people, events and trends that can become
• content.
• Create content that is native to each platform rather than simply reposting the same
• content everywhere.
• Experiment with new formats and creative approaches.
• Develop content series that can build audience familiarity and loyalty.

4. Social Media Management

• Own the day-to-day management of Kinjo's social media pages.
• Plan and schedule content across platforms.
• Write captions, hooks, CTAs and supporting copy.
• Manage comments, DMs and audience interactions.
• Monitor trends, conversations and relevant cultural moments.
• Maintain a consistent brand voice and visual identity.
• Track content performance and continuously optimise the content strategy.

5. Shoot & Production

• Plan and coordinate regular content shoots.
• Work closely with the founder, video editor, designer and marketing team during
• shoots.
• Assist with scripting, shot lists, locations, props and production requirements.
• Be hands-on during shoots and ensure the required content is captured.
• Coordinate with external creators, photographers, videographers or production
• partners when required.
• Attend Kinjo events and capture content on-ground.
• Turn events, community interactions and everyday Kinjo moments into content.

6. Work Closely With the Marketing Team

• Collaborate with the marketing team on campaigns, launches and initiatives.
• Translate marketing objectives into content ideas and formats.
• Work with the community team to identify interesting people and stories.
• Work with the design and video team to ensure timely execution.
• Align content with Kinjo's broader brand, GTM and growth strategy.
• Use marketing insights to identify opportunities for content-led growth.

7. Content Performance & Growth

• Track content performance across platforms.
• Monitor views, watch time, retention, engagement, shares, saves, follower growth
• and other relevant metrics.
• Identify what content is working and why.
• Use performance data to improve future content.
• Experiment with different hooks, formats, topics and publishing strategies.
• Build a repeatable content engine rather than relying on one-off viral posts.

8. Build Kinjo's Content IP

• We don't want Kinjo to simply follow trends.
• You will be responsible for building original content properties that people begin to
• associate with Kinjo.
• This could include:Founder-led series,Community stories,Organizer spotlights,“People of Kinjo”,Event-based formats,Street interviews,Founder conversations,Community challenges.
• The goal is to create content people follow because it is Kinjo content, not because
• Kinjo happened to follow a trend.

What We're Looking For

Must Have

• 1–3 years of experience in content creation, social media, digital marketing, media or
• a related field.
• Strong understanding of Instagram, YouTube and LinkedIn.
• Excellent content ideation and storytelling skills.
• Strong understanding of short-form video.
• Good understanding of hooks, retention and social media behaviour.
• Strong organisational and project management skills.
• Comfortable working directly with founders.
• Comfortable being on shoots and working on-ground.
• Highly proactive and willing to experiment.
• Ability to manage multiple content projects simultaneously.

You Might Be a Great Fit If...

• You constantly have “wait, this would make a great Reel” moments.
• You spend way too much time thinking about why a piece of content went viral.
• You can turn a random conversation into a content idea.
• You're comfortable saying,
• “Let's try it and see what happens.”
• You aren't afraid to experiment or look slightly ridiculous for a good piece of content.
• You enjoy working with founders and extracting interesting stories from them.
• You can take an idea from a WhatsApp message to a published Reel.
• You understand that content is not just about posting - it's about building attention
• and an audience.
• You want to build something from zero rather than manage an already-established
• content machine.

What You'll Get

• Work directly with Kinjo's founder.
• Own Kinjo's content and social media ecosystem.
• Significant creative freedom and ownership.
• Work across founder content, product, community, events and brand.
• Attend and cover interesting startup and community events.
• Work with founders, creators, organizers and entrepreneurs.
• Build a strong portfolio of work while shaping an early-stage brand.
• Fast-paced startup environment with significant learning and responsibility.
• Opportunity to grow into a larger content/brand leadership role as Kinjo scales.

What Success Looks Like

Success isn't simply “posting consistently.

”Success means building a content engine that makes people:

Discover Kinjo - Understand Kinjo - Follow Kinjo - Engage with Kinjo - Become part of

You will be one of the key people responsible for making Kinjo interesting, recognisable

and culturally relevant.

If you love content, people, storytelling, social media and building brands from zero,