Content Creator — In House

Theaddalabs; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Theaddalabs in Mumbai is seeking a content creator to own end-to-end content for TAL and client deliverables. You will produce short-form video, static graphics, and manage posting schedules; you will translate direction into high-quality content while founders guide creative direction.

You should have motion graphics skills and a keen sense of what drives reach and engagement; we value fast turnarounds, feedback-driven improvements, and a portfolio across formats.

Qualifications

• Proficiency in motion graphics and video editing.
• Strong understanding of what drives reach, retention, and engagement.
• Ability to take feedback and iterate quickly.

Responsibilities

• Create short-form video content for Reels/Shorts and client videos.
• Produce static content: graphics, carousels, posts across formats.
• Maintain consistent posting schedules without reminders.
• Conduct trend research and content ideation to generate new ideas.
• Provide creative support on client marketing deliverables.

Skills

Motion graphics

Understanding of content performance

Tools

Premiere Pro

DaVinci Resolve

Final Cut Pro

Canva

Illustrator

Photoshop

Instagram

ChatGPT

Claude

Google Workspace

Job description

Own our brand's content output end-to-end — video, design, social. We're here for creativity with a purpose — content that actually performs.

TAL is a three-founder startup. We're young, we move fast, and we hold our work to an unusually high standard. We build our own brand and execute content and marketing for clients. This role sits at the centre of both.

We care about diligent, quality work more than anything else — and we're drawn to people who feel that same pull toward making things that actually land, not just things that get praised in a room.

Why This Role Exists

Our brand needs a consistent, high-quality content presence, and right now execution pulls focus from the founders' time on strategy and creative direction. This role takes the execution load off our plate — we'll teach you how we work, and you bring our direction to life.

You'll own content execution for TAL and support client content deliverables. The creative direction and final calls on what gets posted stay with the founders; turning that direction into finished, high-quality content is the job.

What bandwidth you free up

• Once direction is set, you run with it end-to-end — no chasing, no repeated reminders. You take feedback and use it to make the next round better, because that's just how you work.

What a good week looks like

• Consistent content output for TAL and clients. Fresh ideas without prompting. Posting schedules that run without a reminder from anyone.

What You'll Own

• Short-form video creation and editing — Reels, YouTube Shorts, client videos
• Static content — graphics, carousels, posts across formats
• Posting schedules maintained consistently without reminders
• Trend research and content ideation — you bring ideas, not just execution
• Creative support on client marketing deliverables

What You Must Have

Skills

• Motion graphics
• Understanding of what makes content perform — reach, retention, engagement — not just what looks good

Values

• You take feedback as fuel for the next version, not as a knock on the last one
• You hit your deadlines — that's just how you operate
• Revisions turn around fast, because you care about getting it right
• You keep people in the loop — a quick "still on it, here's where I'm at" beats silence
• You follow the brief precisely, even when you'd take it a different way

Tools you should know

Premiere Pro DaVinci Resolve Final Cut Pro Canva Illustrator Photoshop Instagram ChatGPT / Claude Google Workspace

What Ownership Looks Like Here

You have a portfolio. It is dense, spans multiple formats and genres, and shows real output — not just one or two projects. When asked to change something, you change it, then improve it. You do not send 'noted' and deliver the same thing again two days later.

Nice to Have

You've created content for creators, brands, or startups with a real audience. You have measurable results — account growth, views, engagement numbers you can point to. You've worked in a fast-paced environment where priorities shift without warning and you still delivered.

What will make you stand out

• You've created content for creators, brands, or startups with a real audience
• You have measurable results — account growth, views, engagement numbers you can point to
• You've worked in a fast-paced environment where priorities shift without warning and you still delivered

An Honest Note on Fit

What we take seriously

• Being straight about your skills and your portfolio
• Fast turnarounds on revisions
• Following instructions as given, even when you'd do it differently
• Speaking up the moment something's in your way

Worth reflecting on before you apply

• Needing a brief spelled out before starting any piece of content
• Getting attached to your creative output and resisting changes from the team
• Struggling to sustain a high-output pace week after week
• Being here mainly for the resume line

Read these honestly before you apply — it's how we make sure this is genuinely a good fit, for you and for us.

90-Day Goals

A growing, consistent content portfolio for both TAL and our clients — one that can be used as proof of work. Measurable improvement in engagement metrics across platforms. A content workflow that operates without any founder involvement on a day-to-day basis.

Why It's Worth It

You work directly with three founders. You have real creative ownership over a brand that is actively being built. You see your work move actual numbers. There are no corporate layers, no approval chains that take two weeks, and no busywork disguised as a learning opportunity.

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