Content Specialist

Damco Solutions; Dadri, Faridabad District; Hybrid; INR 400,000 - 600,000; Full time

Job summary

Damco Solutions is seeking a Content Specialist who thrives on taste and insight—someone who can instantly distinguish good from bad content and articulate why. The role emphasizes short-form prowess for social copy and ad creative, with the ability to transition to website copy and long-form blog writing as needed.

You’ll manage multiple brands, adapt voice, leverage audience research, and stay current with content trends.

Qualifications

• 4–6 years of experience in content writing, social media, or creative roles; agency experience mandatory.
• Strong short‑form social copy and ad copy: captions, hooks, ad headlines, scripts.
• Website copy and long‑form blog writing experience; ability to write in multiple registers.
• Portfolio showing range, not just volume; willing to share for review.
• Ability to ideate and execute within resource and budget constraints.
• Deep understanding of audience research; know who you’re writing for.
• Interest in content trends, advertising, and culture across categories.
• Ability to adapt voice across multiple brands.
• Familiar with social analytics and acting on metrics.
• Excellent written English: tight, clear, purposeful.

Skills

Content writing

Social media copy

Ad copy

Website copy

Blog writing

Portfolio review

Audience research

Trends & culture

Brand voice adaptation

Social analytics

AI tools usage

English writing

Job description

Who We're Looking For: We're hiring a Content Specialist. What we actually need is someone with taste. Someone who can tell good content from bad content instantly, and more importantly, knows why. You understand that the best content isn't the loudest or the most produced. It's the most relevant. It knows its audience. It understands the business. It exists to earn attention and/or to be taken action upon.

Your strongest muscle is short-form. You write social copy and ad creative copy that people stop for: hooks that pull, captions that land, one-liners that stick. But you're not one-dimensional. You can shift into website copy, long-form blog writing, and thought leadership when the brief calls for it. Range is your advantage.

Must-Haves:

• 4-6 years of experience in content writing, social media, or creative roles. Agency experience is mandatory.
• Demonstrable strength in short-form social copy and ad creative copy: captions, hooks, ad headlines, scripts.
• Solid experience with website copy and long-form blog-style writing. You can write in both registers.
• A portfolio that shows range, not just volume. We will ask to see it and we will read it.
• Proven ability to ideate and execute within resource and budget constraints. You figure things out.
• Deep understanding of audience research. You know how to identify who you're writing for and what they care about.
• Active interest in content trends, advertising, and culture across categories, not just your niche.
• Comfort working across multiple brands simultaneously, adapting voice and tone accordingly.
• Familiarity with social analytics and performance metrics, and the discipline to act on them.
• Strong working knowledge of AI tools (ChatGPT, Claude, Notion AI, or equivalent) used for efficiency, not as a creative substitute.
• Excellent written English: tight, clear, and purposeful.