Content Creator

Upadpro Software & Services; Sector 10; On-site; INR 300,000 - 520,000; Full time

Job summary

Upadpro Software & Services is seeking a creative content specialist to develop and manage social media content across LinkedIn, Instagram, Facebook, YouTube, and more. You will craft posts, reels, captions, blogs, and campaigns, research trends, and collaborate with design to bring ideas to life.

You will craft hooks, scripts, CTAs, and storytelling concepts for short- and long-form content, repurpose existing assets, and manage a content calendar to ensure timely delivery.

Qualifications

• Excellent written and verbal communication required.
• Strong ability to write engaging content and storytelling.
• Familiarity with social media formats and platforms.

Responsibilities

• Develop creative content for LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Create social posts, reels, carousels, videos, captions, blogs, and campaign content.
• Research industry trends, competitors, and topics to generate ideas.
• Develop hooks, scripts, captions, CTAs, and storytelling concepts.
• Collaborate with graphic designer to execute ideas.
• Produce content on topics like B2B, SaaS, CRM, AI, and business themes.
• Repurpose blogs, podcasts, webinars, and videos into social formats.
• Maintain content calendar and ensure timely delivery.
• Track performance and iterate using insights.
• Stay updated with trends, formats, algorithms, and AI tools.
• Follow brand guidelines, tone, and communication standards.

Skills

Writing skills

Storytelling

Social media savvy

Hooks & CTAs

SEO basics

Canva

AI tools

Research skills

Content strategy

Attention to detail

Tools

Canva

Job description

Key Responsibilities

• Develop creative and engaging content for LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.
• Create social media posts, reels, carousels, videos, captions, blogs, and campaign content.
• Research industry trends, competitors, audience interests, and trending topics to generate relevant content ideas.
• Develop hooks, scripts, captions, CTAs, and storytelling concepts for short-form and long-form content.
• Work closely with thegraphic designerto execute Ideas.
• Create content around B2B, technology, SaaS, CRM, Field Service Management, AI, and business-related topics.
• Repurpose existing content such as blogs, podcasts, webinars, and videos into social media formats.
• Maintain and manage the content calendar and ensure timely delivery of content.
• Track content performance and use insights to improve future content.
• Stay updated with social media trends, formats, algorithms, and emerging AI content tools.
• Ensure all content follows the company's brand guidelines, tone of voice, and communication standards.

Required Skills

• Excellent written and verbal communication skills.
• Strong content writing and storytelling abilities.
• Good understanding of social media platforms and content formats.
• Ability to write engaging hooks, captions, scripts, and CTAs.
• Basic understanding of SEO and keyword integration.
• Knowledge of Canva and/or other content creation tools.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar tools for content ideation and creation.
• Ability to research and simplify complex business/technology topics into engaging content.
• Strong creativity and attention to detail.

Preferred

• Experience creating B2B/SaaS/technology content.
• Experience with LinkedIn content and personal/company branding..
• Experience creating Reels/Shorts and promotional videos.
• Portfolio showcasing social media, video, or written content.

What Were Looking For

Someone who is creative, trend-aware, curious, and willing to experiment with new content formats while maintaining a professional B2B brand voice.