Senior Copywriter

Performics India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Performics India, a Publicis Groupe company, is seeking a Senior Copywriter in Mumbai to identify trends and assign stories to writers, ensuring timely publication and strategic content that resonates with audiences.

You will fix hygiene items for SEO, headline quality, track traffic and engagement, and steer re-purposing of content, while maintaining a consistent tone and brand voice across editorial work.

Qualifications

• 3–4 years of copywriting experience
• Strong command of factual accuracy and grammar
• Experience in SEO-friendly headlines and copy
• Ability to track website traffic and user engagement

Responsibilities

• To identify and assign stories to the writers based on trends and news developments
• To prepare and manage an editorial calendar to ensure timely publication and take initiative to strategize for /big news events
• To fix all hygiene items vis-a-vis SEO, headlining and quality of copy in terms of facts, language and grammar
• To be responsible for tracking website traffic & user engagement and achieving targets
• Have the ability to give direction on re-purposing of content
• To closely track competition and have an aggressive instinct to put out the most holistic content in terms of angularity and copy
• Have the ability to strategize and constantly improve the quality of content
• To ensure that the guidelines for the tone, style and voice of all the content is in unison and consistent with the editorial identity of the brand
• To measure and analyze what is working and what is not on a real-time basis and find solutions to glitches based to derive an effective content matrix which may be reviewed from time to time

Skills

Copywriting

SEO basics

Editorial calendar

Content strategy

Job description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Role: Senior Copywriter

Experience: 3 to 4 years

Responsibilities:

• To identify and assign stories to the writers based on trends and news developments
• To prepare and manage an editorial calendar to ensure timely publication and take initiative to strategize for /big news events
• To fix all hygiene items vis-a-vis SEO, headlining and quality of copy in terms of facts, language and grammar
• To be responsible for tracking website traffic & user engagement and achieving targets
• Have the ability to give direction on re-purposing of content
• To closely track competition and have an aggressive instinct to put out the most holistic content in terms of angularity and copy
• Have the ability to strategize and constantly improve the quality of content
• To ensure that the guidelines for the tone, style and voice of all the content is in unison and consistent with the editorial identity of the brand
• To measure and analyze what is working and what is not on a real-time basis and find solutions to glitches based to derive an effective content matrix which may be reviewed from time to time