Community Manager

GUS Global Services India Pvt. Ltd.; Dehradun; On-site; INR 900,000 - 1,300,000; Full time

Job summary

GUS Global Services India Pvt. Ltd. in Dehradun seeks a passionate Community Manager to lead UPES's flagship student leadership and advocacy program, building a 200+ ambassador network across seven schools.

The role blends community building, project management, and content strategy to inspire students while driving measurable outcomes, engagement, and brand advocacy. As a hands-on leader, you will plan trainings, coordinate campaigns, monitor metrics, and build dashboards to optimize the

Qualifications

• Experience in leading large student communities and campus programs.
• Ability to define KPIs and measure community success.
• Strong content creation and storytelling skills.
• Excellent interpersonal and presentation abilities.
• Proven track record in driving engagement and activation campaigns.

Responsibilities

• Build, onboard, and manage a community of 200–300 student ambassadors across seven schools.
• Drive engagement through regular communication, mentorship, recognition programs, and initiatives.
• Plan and execute trainings on brand advocacy, storytelling, content creation, and digital engagement.
• Coordinate program calendar, campaigns, events, and activations with Admissions, Student Affairs, and Schools.
• Ensure ambassadors represent UPES across campus events, social platforms, and admission cycles.
• Define success metrics and dashboards to track performance and provide actionable insights.

Skills

Community building

Project management

Content strategy

Stakeholder management

Mentoring

Communication

Analytics

Social media trends

Job description

JOB DESCRIPTION: COMMUNITY MANAGER -UPES

About the Role

UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.

The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

Key Responsibilities :

Community Management

• Build, onboard, and manage a community of 200–300 student ambassadors across all 7 schools.
• Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
• Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
• Build a culture of ownership, collaboration, and healthy competition within the ambassador community.

Program Execution

• Drive flawless execution of the program calendar, campaigns, events, challenges, and activations.
• Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
• Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.

Content & Brand Advocacy

• Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
• Guide students in creating high-quality, platform content including Reels, Instagram Stories, campus diaries, testimonials, and event coverage.
• Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.

Performance & Analytics

• Define success metrics and KPIs for the community, including:
• Content output and quality
• Engagement rates
• Referral and lead generation
• Brand advocacy and sentiment
• Build dashboards to track performance and provide actionable insights.
• Continuously optimise the program based on data and feedback.

Desired Skills & Competencies

• Exceptional execution and project management skills.
• Strong ability to define, monitor, and improve performance metrics.
• High inclination towards content creation, storytelling, and social media trends.
• Excellent communication and stakeholder management skills.
• Experience in building and managing large communities.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with proficiency in reporting and performance tracking.
• Ability to motivate, mentor, and influence young student communities.

Preferred Experience

• At least 7+ years of experience in Community Management, Brand Marketing, Student Engagement, Creator Management, or Social Media.
• Experience managing ambassador, creator, influencer, or campus engagement programs is highly preferred.
• Prior experience in higher education, startups, consumer brands, or creator ecosystems is an advantage.