Campus Marketing Head

GUS Global Services India Pvt. Ltd.; Dehradun; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

GUS Global Services India Pvt. Ltd. in Dehradun is seeking a Campus Marketing Lead to drive campus branding, strategy, and student engagement at UPES-Dehradun.

The role is campus-based and requires close collaboration with academic units and leadership. You will lead cross-functional marketing initiatives, coordinate events from orientation to open days, manage external agencies, and ensure timely, on-budget delivery that supports admissions objectives and university branding.

Qualifications

• 12+ years in brand/integrated or experiential marketing.
• Preference for HEI experience in a similar role.
• Experience managing large-scale events and senior stakeholders.

Responsibilities

• Develop and execute campus marketing strategy aligned with the university brand and admissions objectives.
• Liaise with VC, PVCs and Deans as the primary marketing partner.
• Liaise with academic schools to identify priorities and initiatives with timely marketing support.
• Plan and execute campus-wide events, orientation programmes, open days, VC and PVC engagements, academic showcases and student engagement initiatives.
• Coordinate with cross-functional teams to ensure seamless campaign execution and activations.
• Lead campus branding initiatives, ensuring consistency across all touchpoints and environments.
• Manage external agencies and vendors for event production, branding, logistics and other execution needs.
• Monitor timelines, budgets, deliverables and quality across multiple initiatives.

Skills

Stakeholder Management

Cross-functional Collaboration

Project Management

Event Planning

Agency and Vendor Management

Consumer Research

Design Thinking

Strategic Planning

Budget & Timeline

Written & Verbal Communication

Execution & Problem Solving

Job description

Campus Marketing Lead

This is Campus based role at UPES-Dehradun.

Responsibilities

• Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
• Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
• Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
• Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
• Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
• Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills

• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Event Planning and Execution
• Agency and Vendor Management
• Consumer Research and Insights
• Design Thinking
• Strategic Planning and Execution
• Budget and Timeline Management
• Excellent written and verbal communication skills
• Strong execution and problem-solving skills