Deputy Director/Assistant Director- Marketing

GUS Global Services India Pvt. Ltd.; Dehradun; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

GUS Global Services India Pvt. Ltd. is seeking a Campus Marketing Lead for a campus-based role in Dehradun. You will develop and execute the campus marketing strategy, aligning with the university brand and admissions objectives, while coordinating with senior stakeholders such as the VC and PVCs.

You will plan and manage campus-wide events, lead branding across touchpoints, and oversee external agencies and vendors to ensure flawless execution and timely delivery of campaigns.

Qualifications

• Stakeholder management, cross-functional collaboration, and project management experience.
• Experience in campus events, branding, and marketing activations.
• Ability to manage vendors, budgets, and timelines effectively.

Responsibilities

• Develop and execute the campus marketing strategy aligned with university branding and admissions objectives.
• Liaise as the primary marketing partner for academic schools/departments with senior stakeholders including VC, PVCs and Deans.
• Collaborate with academic schools to identify priorities, flagship initiatives, industry engagements, and campus activities.
• Plan and execute campus-wide events, orientation programs, open days, leadership interactions, and academic showcases.
• Coordinate with cross-functional teams to ensure seamless campaigns and on-ground activations across campus.
• Lead campus branding initiatives ensuring consistency across touchpoints and environments.
• Manage external agencies and vendors for event production, branding, logistics, and execution.
• Monitor timelines, budgets, deliverables, and execution quality across multiple initiatives.

Skills

Stakeholder management

Cross-functional collaboration

Project management

Event planning and execution

Agency and vendor management

Consumer research and insights

Design thinking

Strategic planning and execution

Budget and timeline management

Excellent written and verbal skills

Strong execution and problem-solving

Job description

Campus Marketing Lead

This is Campus based role at UPES-Dehradun.

Responsibilities

• Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
• Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
• Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
• Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
• Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
• Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills

• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Event Planning and Execution
• Agency and Vendor Management
• Consumer Research and Insights
• Design Thinking
• Strategic Planning and Execution
• Budget and Timeline Management
• Excellent written and verbal communication skills
• Strong execution and problem-solving skills