Communication Lead

AGRIM; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Agrim, India's largest agri-input e-commerce platform, is seeking a Communication Lead to own the company's voice across marketing, product messaging, internal and external communications. This is a hands-on writing role where you will write, edit, and ship content yourself.

You will define tone, establish content standards, create reusable templates, and ensure consistency across campaigns, in-app messaging, PR, and vendor communications.

Qualifications

• 3–6 years in content, communications, brand, or editorial roles.
• Experience spanning B2B marketing content and leadership/internal communication.
• Strong writer with ability to shift tone for campaigns, product, and PR.
• Bonus: experience in B2B, Agri, or e-commerce; familiarity with messaging tools.

Responsibilities

• Define and document brand voice and content standards across channels.
• Act as final quality check on external-facing content and templates.
• Own copy for marketing campaigns across push, in-app, WhatsApp/SMS, and paid channels.
• Coordinate product/app messaging and onboarding content with product team.
• Own PR, social, and public-facing brand content; build media relationships.

Skills

Content experience

Brand voice

Editorial writing

B2B marketing

Education

Bachelor's in Communications/Marketing

Related field degree

Tools

Web Engage

Mixpanel messaging

Job description

About Us

Agrim is India’s largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing fast. With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here - click here

Role Overview

We're hiring a Communication Lead to own how Agrim sounds and communicates — everywhere. This role sits across functions: marketing campaigns, product and app messaging, internal and leadership communication, partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent voice for the company and be the person every team comes to when something needs to be written, positioned, or said Well. This is a hands-on content role, not a pure strategy seat — you'll write, edit, and ship content yourself.

Key Responsibilities

• Brand Voice & Content Standards
• Define and document Agrim's tone of voice, messaging pillars, and content standards across all channels
• Act as the final quality check on any external-facing content .
• Build reusable templates and guidelines so category, marketing, and product teams can create content consistently without bottlenecking through you
• Marketing Content
• Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid channels, working closely with the growth and retention team
• Partner with category teams to ensure campaign messaging reflects category and seasonal context accurately
• Product & App Communication
• Own in-app messaging, notification copy, and onboarding content in coordination with product and growth
• External Communication
• Own PR, social, and any public-facing brand content, building relationships with media where relevant

Ideal Candidate

• 3–6 years in content, communications, brand, or editorial roles, ideally with experience spanning both B2B marketing content and leadership/internal communication
• A strong, versatile writer — comfortable shifting tone from a punchy campaign Bonus: experience in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed messaging

Why Join Us

At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India’s most impactful playbooks while working with a mission-driven team solving one of India’s largest distribution challenges. We are in Gurgaon. This is Work from Office role.