STRATEGY ASSOCIATE – GROWTH AND REVENUE MARKETING

ESP Engineered; Gurugram District; On-site; INR 30,000 - 50,000; Full time

Job summary

ESP Engineered in Gurugram is seeking a Strategy Associate for Growth and Revenue Marketing. The candidate will manage performance marketing campaigns across various digital channels, focusing on user acquisition and retention. Required qualifications include a minimum of one year in performance marketing and strong analytical skills. This is a full-time, in-office position aimed at contributing to the company’s growth and mission in the agricultural sector.

Qualifications

• Minimum 1 year experience in performance marketing.
• Strong analytical mindset necessary for data interpretation.
• Ability to execute and optimize multi-channel campaigns.
• Experience managing budgets with a focus on return on investment.

Responsibilities

• Manage end-to-end acquisition performance marketing across various digital platforms.
• Design precision-targeted campaigns based on customer cohorts.
• Drive user engagement through lifecycle marketing strategies.
• Implement and optimize marketing technology for accurate measurement.
• Build reports and dashboards to analyze campaign performance.
• Lead and mentor a campaign team to foster best practices.

Skills

Performance marketing

Analytical mindset

Campaign execution

Budget management

Job description

STRATEGY ASSOCIATE – GROWTH AND REVENUE MARKETING

1-5

Urbana Business Park, Gurugram

Full-Time

ABOUT US

Agrim is India’s largestagri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’rebacked by marquee investors and are growing fast.

With800+employees and ambitious plans to grow2x in the next two quarters, we are transforming howagri-retailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership,Frugality, Simplicity, and Transparency.

Youwill own end-to-end planning, execution, and optimisation of paid digital campaigns across channels like Google, Meta, and other performance platforms to drive high-quality leads and revenue growth. The role will be responsible for continuously analysing data, running experiments (A/B tests), and improving key metrics such as CPA, CTR, and conversion rates to maximise ROI on marketing spends.

KEY RESPONSIBILITIES

• Own end-to-end acquisition performance marketing across Google Ads, UAC, DV360, Meta, InMobi, and Truecaller, including planning, campaign setup, optimisation, and budget pacing to deliver against growth and ROI targets
• Leverage first-party audiences and customer cohorts to design precision-targeted campaigns, continuously refining segmentation to improve conversion rates and reduce acquisition costs
• Drive user engagement, activation, and retention through lifecycle journeys across Email, Drip, and In-App channels (WebEngage/MoEngage)
• Implement, manage, and optimise the full marketing technology stack (attribution, tracking, analytics, automation) to ensure accurate measurement, smooth integrations, and scalable execution of campaigns
• Build robust reporting and dashboards to analyse campaign performance, generate actionable insights, and translate data into clear recommendations for leadership and cross-functional partners
• Lead, coach, and mentor a high-performing campaign team, driving best practices in experimentation, creative testing, and performance hygiene while fostering a culture of ownership and continuous improvement

REQUIREMENT

• 1+ Year Experience in performance marketing
• Strong analytical mindset
• Experience in multi-channel campaign execution & optimization
• Ability to manage marketing budgets with a keen eye on ROI

WHY JOIN US?

At Agrim, you will shape the engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India’s most impactful playbooks while working with a mission-driven team solving one.

Weare inGurgaon. This is WorkfromOffice role.