Commercial Lead Sales

NEP Group; India; Remote; INR 1,200,000 - 2,400,000; Full time

Job summary

NEP Group in India seeks a senior B2B sales leader to drive regional GTM strategy for South Asia. You will build a strong pipeline across broadcasters, OTTs, and government bodies, while opening new markets within India and engaging C-level decision-makers.

Travel extensively to engage clients and partners, collaborating with cross-functional teams. You will lead bids, RFPs, and negotiations, and provide strategic market insights to steer investments.

Qualifications

• 10+ years in B2B sales, including business development in media, broadcast, and technology services.
• Proven hunter with success in winning new business and entering new markets.
• Established network with industry leaders in India and nearby regions.
• Ability to engage C-level decision-makers and manage stakeholders.
• Willingness to travel extensively across the market.

Responsibilities

• Lead the development and execution of a go-to-market strategy for South Asia.
• Build and manage a pipeline across broadcasters, production houses, OTTs, and government bodies.
• Open new geographic markets within India with region-specific opportunities.
• Represent NEP through client engagement, events, and conferences.
• Collaborate with engineering, operations, and solutions teams to tailor offerings.
• Lead sales pitches, RFPs, pricing negotiations, and contract discussions.
• Provide market intelligence to guide regional strategy and investment.
• Maintain accurate reporting on sales activity, forecasting, and KPIs.

Skills

B2B sales

Hunter mindset

C-level engagement

Industry network

Travel willingness

Negotiation skills

Education

Bachelor's degree in business/Media

MBA preferred

Job description

• Lead the development and execution of a go-to-market strategy for South Asia, with a strong focus on new client acquisition and market expension.
• Build and manage a pipeline of high-potential opportunities across broadcasters, production houses, OTT platforms, sports organizations, and government agencies.
• Open new geographic markets within India, identifying region-specific opportunities in media production, content services, and remote/cloud-based workflows.
• Represent NEP in the region through direct client engagement, trade events, and industry conferences.
• Collaborate with engineering, operations, and solutions teams to develop regionally relevant service offerings and proposals.
• Prepare and lead compelling sales pitches, RFPs, pricing negotiations, and contract discussions.
• Provide market intelligence and insight to guide regional strategy and investment decisions.
• Maintain accurate reporting on sales activity, forecasting, and progress against regional KPIs.

Position Requirements:

• 10+ years in B2B sales, including business development in media, broadcast, and technology services.
• Must have experience in dealing with sports leagues, federations, broadcasters, commercial partnerships agencies, live event agencies, houses of worship, etc. whether in India or abroad is a plus.?
• Strong knowledge of workflows including sports production, remote production, digital workflows is desirable
• Proven success in a hunter role, consistently winning new business and penetrating new markets. Desire to generate business and a "can-do" attitude is a must
• Established network and relationships with industry leaders in India and neighbouring countries, with the ability to engage C-level decision-makers
• Excellent communication, negotiation, and stakeholder management skills
• Self-starter who thrives in a fast-paced, entrepreneurial environment with limited supervision.
• Ability and desire to travel extensively across the market
• Bachelor’s degree in business, Media, or related field (MBA preferred).