Position Summary:
Act as the single strategic marketing partner for an assigned portfolio of MEI Group business areas, brands and/or regions for example Agriculture, Rail & Marine, Transport, or a regional Mammoth entity. (portfolio assignment is based on business needs and may change over time). The role connects commercial priorities to approved plans, completed briefs, coordinated specialist delivery and measurable revenue-related outcomes.
Main Duties / Key Responsibilities:
- Build a deep understanding of each assigned business area’s revenue targets, customers, products, markets, sales priorities and constraints.
- Develop and maintain approved marketing plans and budgets with the business-area point of contact, Marketing Operations Manager and the Chief Growth Officer.
- Contribute portfolio priorities to the global group marketing plan and maintain a practical six-month forward view.
- Chair weekly business-area or regional WIPs and participate in relevant sales and leadership meetings to gather intelligence, align activity and secure decisions.
- Translate priorities into complete content, creative, digital, event, agency and CRM briefs.
- Coordinate delivery through the functional leads, specialist teams and external agencies, reviewing outputs for commercial suitability.
- Manage market, segment and regional adaptation without fragmenting global brand positioning, technical accuracy or brand standards.
- Coordinate any external agencies supporting the portfolio under the common MEI reporting framework.
- Own monthly business-area reporting and Net-Promoter Score, escalating late inputs, conflicting direction, delivery risk and investment changes.
- Manage incoming requests by ensuring they are complete, aligned with business priorities, and appropriately resourced before confirming delivery commitments and passing on to specialist teams.
Required Skills and Experience
Qualifications:
- Relevant qualification in marketing, business, communications or equivalent strategic B2B marketing experience.
Experience:
- Demonstrated experience managing B2B marketing plans, stakeholders and agency delivery across multiple business units, markets or regions.
- Experience working with sales teams, technical product owners, agencies and CRM supported demand generation.
- Experience in industrial equipment, agriculture, rail, marine, transport or other technical B2B sectors is highly regarded.
Technical Skills:
- Strategic marketing planning, briefing, budgeting and campaign-performance reporting.
- Working knowledge of paid and organic digital channels, CRM, lead management and sales alignment.
- Strong Asana or comparable project-management capability.
Soft Skills:
- Commercial curiosity and the confidence to challenge stakeholders constructively.
- Excellent facilitation, prioritisation, written communication and follow-through.
- Ability to simplify complex technical and stakeholder requirements into executable work.
Working Conditions & Physical Requirements:
- Based in-office at the Mammoth office in Jabalpur, India, working 7:00 am to 4:00 pm IST.
- Periodic travel and occasional after-hours availability may be required for global stakeholder meetings or events.
- Predominantly office-based knowledge work, collaborating with Mammoth Equipment stakeholders across the globe.