Marketing Manager

IMS Group; Ahmedabad District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

IMS Group is seeking a Marketing Manager – Enterprise Business to lead branding, demand generation, and marketing operations for the US and UK markets. This role requires strategic thinking, hands-on execution, and strong collaboration with sales and leadership.

The ideal candidate will drive multi-channel campaigns, content strategy, and event programs, while leveraging Zoho CRM or HubSpot for attribution and pipeline visibility. International experience is essential, with a focus on growth.

Qualifications

• 10+ years of experience in B2B marketing including brand management and demand generation.
• Mandatory experience marketing to US and/or UK audiences.
• Strong understanding of international B2B marketing strategies, buyer journeys, and lead generation.
• Experience in staffing, recruitment, workforce solutions, outsourcing, or offshore services preferred.
• Proven capability to independently manage marketing strategies for the US and UK markets.
• Hands-on experience with Zoho CRM and/or HubSpot, campaign automation, and attribution reporting.
• Strong stakeholder management, communication, and presentation skills.
• Demonstrated experience leading and developing marketing teams.

Responsibilities

• Own and drive brand strategy, positioning, and communication across the US and UK markets.
• Ensure consistent brand messaging across digital and offline channels.
• Develop and execute multi-channel B2B marketing campaigns targeting staffing and recruitment businesses in the US and UK.
• Drive lead generation through LinkedIn, paid campaigns, email marketing, SEO, and digital platforms.
• Track MQLs, SQLs, campaign ROI, and revenue contribution.
• Lead the development of blogs, case studies, ebooks, presentations, and marketing collateral.
• Develop market-specific content strategies for US and UK audiences.
• Manage end-to-end marketing for industry conferences, webinars, and business events.
• Manage marketing funnels, campaign attribution, and lead lifecycle tracking using Zoho CRM.
• Collaborate with sales and pre-sales teams to strengthen lead qualification and pipeline visibility.
• Monitor campaign performance and deliver actionable marketing insights.
• Partner with sales, operations, and leadership to align marketing strategies with business objectives.
• Lead and mentor a cross-functional marketing team covering content, digital, branding, and automation.
• Present marketing performance, pipeline contribution, and strategic recommendations to senior leadership.

Skills

B2B marketing

Brand management

Demand generation

US market experience

UK market experience

Stakeholder management

Team leadership

Content marketing

Marketing automation

Tools

Zoho CRM

HubSpot

Job description

Function: B2B Marketing | Brand Strategy | Demand Generation

Reporting To: VP – Marketing

Working Hours: 11:00 AM – 8:00 PM or 12:00 PM – 9:00 PM IST

About the Role

IMS People Possible is looking for an experienced and strategic Marketing Manager – Enterprise Business to lead our marketing initiatives across the US and UK markets.

We are seeking a marketing professional who combines strategic thinking with hands-on execution, understands international B2B markets, and can independently drive brand positioning, demand generation, marketing operations, and team performance.

The role requires strong commercial acumen, with a clear focus on generating qualified leads, strengthening market presence, and contributing directly to business growth.

Key Responsibilities

Brand Strategy & Positioning

• Own and drive brand strategy, positioning, and communication across the US and UK markets.
• Ensure consistent brand messaging across digital and offline channels.

Demand Generation & Digital Marketing

• Develop and execute multi-channel B2B marketing campaigns targeting staffing and recruitment businesses in the US and UK.
• Drive lead generation through LinkedIn, paid campaigns, email marketing, SEO, and digital platforms.
• Track MQLs, SQLs, campaign ROI, and revenue contribution.

Content Marketing & Events

• Lead the development of blogs, case studies, ebooks, presentations, and marketing collateral.
• Develop market-specific content strategies for US and UK audiences.
• Manage end-to-end marketing for industry conferences, webinars, and business events.

CRM & Marketing Operations

• Manage marketing funnels, campaign attribution, and lead lifecycle tracking using Zoho CRM.
• Collaborate with sales and pre-sales teams to strengthen lead qualification and pipeline visibility.
• Monitor campaign performance and deliver actionable marketing insights.

Stakeholder & Team Management

• Partner with sales, operations, and leadership to align marketing strategies with business objectives.
• Lead and mentor a cross-functional marketing team covering content, digital, branding, and automation.
• Present marketing performance, pipeline contribution, and strategic recommendations to senior leadership.

Candidate Requirements

• 10+ years of experience in B2B marketing, including brand management and demand generation.
• Mandatory experience marketing to US and/or UK audiences.
• Strong understanding of international B2B marketing strategies, buyer journeys, and lead generation.
• Experience in staffing, recruitment, workforce solutions, outsourcing, or offshore services will be highly preferred.
• Proven capability to independently manage marketing strategies for the US and UK markets.
• Hands-on experience with Zoho CRM and/or HubSpot, campaign automation, and attribution reporting.
• Strong stakeholder management, communication, and presentation skills.
• Demonstrated experience leading and developing marketing teams.

Important: Working Hours

This position requires working from 11:00 AM to 8:00 PM or 12:00 PM to 9:00 PM IST to ensure effective collaboration with our US and UK business stakeholders.

Candidates must be comfortable with these working hours.

Why Join IMS Group?

An opportunity to take ownership of international B2B marketing initiatives, lead cross-functional teams, influence business growth, and build impactful marketing strategies across two major global markets.