Marketing Manager

Pro5.ai; New Delhi; Remote; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Pro5.ai seeks a hands-on, mid-level Marketing Manager to join its international Membership team. You will translate stakeholder briefs into campaign plans, define audiences, select channels, and schedule sequencing to support business and membership goals.

You will work across India and international markets, with a focus on multi-market campaigns and cross-functional collaboration with Marketing, Membership and Communications teams.

Qualifications

• Experience planning and delivering integrated B2B-to-B2C marketing campaigns.
• Ability to independently translate stakeholder briefs into structured campaign plans.
• Practical experience with audience segmentation, CRM systems, and marketing automation.
• Experience selecting appropriate marketing channels and planning campaign timing and sequencing.
• Understanding of campaign measurement, KPI tracking, data analysis, and performance reporting.
• Experience across multiple channels including email, social media, websites, events, print, and media placement.
• Strong stakeholder management and communication skills, with the ability to manage competing priorities.
• Excellent written and verbal English communication skills.
• Experience working in an international or multi-market marketing environment.

Responsibilities

• Translate stakeholder briefs into actionable marketing campaign plans.
• Define target audiences, segments, channels, timing, and sequences.
• Plan and deliver integrated B2B-to-B2C campaigns.
• Support membership lifecycle from acquisition to renewal and engagement.
• Develop marketing copy, briefs, and promotional materials.
• Collaborate with CRM and insights teams to improve targeting.
• Coordinate with channel teams for email, social, website updates.
• Monitor performance, KPIs, results, and improvements.
• Collaborate with Marketing, Membership, Communications and events.
• Support initiatives across India and international markets.

Skills

Campaign planning

Audience segmentation

CRM systems

Marketing automation

Channel management

KPI tracking

Data analysis

Stakeholder management

English communication

Tools

Microsoft Dynamics

GA4

Dotdigital

Job description

We are looking for a hands-on, mid-level Marketing Manager to join our client's international Membership team.

This role is ideal for a marketer who can independently turn stakeholder briefs into effective marketing campaign plans. You will be responsible for defining target audiences, selecting appropriate channels, and determining campaign timing and sequencing to support business and membership objectives.

Working closely with colleagues across Marketing, Membership, Communications, and other departments, you will manage campaigns across India and international markets, with a particular focus on South Asia, the Middle East, and Southeast Asia.

You will own the campaign planning and coordination process, while working alongside dedicated channel specialists who manage the operational execution of emails, social media, website updates, and other marketing activities.

Key Responsibilities

• Translate stakeholder briefs and business requirements into actionable marketing campaign plans.
• Independently define target audiences, audience segments, marketing channels, campaign timing, and communication sequences.
• Plan and deliver integrated B2B-to-B2C marketing campaigns to drive product uptake, qualification engagement, and brand positioning.
• Support the full membership lifecycle, including prospective member acquisition, conversion, annual renewal, and ongoing engagement.
• Develop effective marketing copy, communications, campaign briefs, and promotional materials for different audiences.
• Work with CRM and customer insights teams to use available data, audience segmentation, and market research to improve campaign targeting.
• Coordinate with channel specialists responsible for email delivery, social media scheduling, website updates, and other campaign execution activities.
• Monitor campaign performance, define and evaluate KPIs, analyse results, and recommend improvements.
• Collaborate with internal stakeholders across Marketing, Membership, Communications, Events, and other business functions.
• Support marketing initiatives across India and wider international markets.

Requirements & Qualifications

• Experience planning and delivering integrated B2B-to-B2C marketing campaigns.
• Ability to independently translate stakeholder briefs into structured campaign plans.
• Practical experience with audience segmentation, CRM systems, and marketing automation.
• Experience selecting appropriate marketing channels and planning campaign timing and sequencing.
• Understanding of campaign measurement, KPI tracking, data analysis, and performance reporting.
• Experience working across multiple marketing channels, including email, social media, websites, events, print, and media placement.
• Strong stakeholder management and communication skills, with the ability to manage competing priorities.
• Excellent written and verbal English communication skills.
• Experience working in an international or multi-market marketing environment.

Preferred Qualifications

• Experience in a professional membership organisation, education, or qualification-focused environment.
• Knowledge of the Indian market.
• Familiarity with Microsoft Dynamics and Google Analytics 4 (GA4).
• Experience with Dotdigital or equivalent marketing automation platforms.
• Understanding of membership-based organisations or the actuarial profession.
• Report to the Marketing Management and Strategy Lead.
• Join an established team of three Marketing Managers based in the UK.
• Work closely with a four-person channel team and a two-person communications team.
• Collaborate with colleagues in India and other international markets.
• This position will be the directorate's first hire outside the UK.

Location & Working Arrangement

• Remote position based in India.
• Candidates may be located anywhere in India.
• No fixed physical office or mandatory weekly on-site attendance.
• Occasional meetings with India-based colleagues may be required.
• Limited international travel may be required, potentially around once a year or less.
• Business-related travel expenses will be covered by the company.
• Employment through an Employer of Record (EOR).
• Applicable benefits and any performance-related awards or bonuses will be communicated during the recruitment process.

Interview Process

• First Interview: Competency-based interview with the Marketing Management and Strategy Lead and a team member.
• Second Interview: Task-based assessment, likely involving a presentation and Q&A with the Marketing Management and Strategy Lead and another colleague.