City Sales Manager – HORECA / Food Service (B2B)

Expertrons Delhi; Chandigarh; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Expertrons Delhi is seeking a results-driven City Sales Manager to grow our HoReCa and Institutional business. You will own sales targets, win new food service accounts, build a distributor network, and lead a team in your city.

Responsibilities include driving growth in Horeca channels, acquiring hotels, restaurants, cafes, and institutions, managing stockists, preparing monthly plans, and maintaining strong client relationships to improve profitability.

Qualifications

• Minimum 5 years of B2B sales experience in HoReCa or food service industries.
• Proven track record of opening new accounts and achieving targets.
• Hands-on experience in distributor or stockist appointment and management.
• Experience leading a sales team.

Responsibilities

• Drive business growth in HoReCa and institutional channels, delivering targets for volume, value, and market share.
• Acquire new food service accounts such as hotels, restaurants, cafes, caterers, and institutions.
• Build relationships at all levels: Head Chefs, Contract Catering Managers, F&B Managers, Purchase and Procurement Heads, Admin Managers, and General Managers.
• Map customer requirements and offer the right products and services to improve profitability.
• Appoint and manage stockists and distributors, and develop new HoReCa channels.
• Lead, train, and manage the sales team.
• Prepare monthly and quarterly plans to drive volume, value, market share, and activation.
• Ensure customer satisfaction through delivery and service quality norms.
• Maintain strong relationships with existing clients while creating new ones.
• Prepare reports and track sales efficiency and sales achievement.

Skills

B2B sales

HoReCa sales

Channel sales development

Distributor management

Sales team leadership

Communication skills

MIS reporting

Analytical skills

Travel willingness

Job description

About The Role

We are looking for a results-driven City Sales Manager to grow our business in the HORECA and Institutional segment. You will own sales targets, win new food service accounts, build the distributor network, and lead a team in your city.

Key Responsibilities

• Drive business growth in HORECA and institutional channels, delivering targets for volume, value, and market share
• Acquire new food service accounts such as hotels, restaurants, cafes, caterers, and institutions
• Build relationships at all levels: Head Chefs, Contract Catering Managers, F&B Managers, Purchase and Procurement Heads, Admin Managers, and General Managers
• Map customer requirements and offer the right products and services to improve profitability
• Appoint and manage stockists and distributors, and develop new HORECA channels
• Lead, train, and manage the sales team
• Prepare monthly and quarterly plans to drive volume, value, market share, and activation
• Ensure customer satisfaction through delivery and service quality norms
• Maintain strong relationships with existing clients while creating new ones
• Prepare reports and track sales efficiency and sales achievement

Desired Candidate Profile

• Minimum 5 years of B2B sales experience in the HoReCa or food service industry
• Proven record of opening new accounts and achieving targets
• Hands-on experience in distributor or stockist appointment and management
• Experience handling a sales team
• Strong written and verbal communication skills
• Good analytical and MIS reporting skills
• Willingness to travel within the city and region

Skills: b2b,institutional sales,horeca sales,channel sales development,horeca,food sevice sales,distributor management