City Business Manager(BTL Activation and Campaigns )

Nobroker Technology Solutions Private Limited; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance Bonus

Corporate Health Insurance

Travel Allowance

Monthly R&R awards

Early promotions to outstanding movers

Job summary

NoBroker Technologies Private Limited is seeking a City Business Manager to lead on-ground BTL campaigns in a designated city. You will manage a small team, secure permissions, and coordinate with RWAs and vendors to drive brand visibility and consumer engagement.

The role emphasizes local market knowledge, strong Excel analytics, and stakeholder management to ensure timely, cost-efficient campaign delivery.

Qualifications

• Fluency in the local language is mandatory.
• Excellent Excel skills for data dashboards and metrics.
• Strong negotiation and conflict resolution capabilities.
• Experience leading small field teams in localized campaigns.
• Proven ability to build relationships with RWAs, societies and vendors.

Responsibilities

• Lead planning, execution, and management of localized BTL campaigns (gate branding, canopy activities, sampling, etc.).
• Manage a small team of 4–5 Business Executives and ensure campaign deployment excellence.
• Secure permissions for activities within RWAs/societies and negotiate favorable terms.
• Build and maintain a local vendor network to support campaigns and budgets.
• Develop dashboards to track performance, spend, and impact for leadership review.

Skills

Local language fluency

Excel proficiency

Negotiation

Conflict resolution

Team leadership

Tools

Microsoft Excel

Job description

ROLE City Business Manager

About NoBroker Technologies Private Limited

NoBrokerHood, a part of NoBroker Technologies Pvt.Ltd. Our founders understood the need to have a tech-enabled visitor and community management system, that aims to make life convenient, hassle-free, and secure for the residents of a gated community. Thus, NoBrokerHood was launched. NoBrokerHood is a smart visitor, society and accounting management system. From our start in late 2018, NoBrokerHood is currently securing 20,000+ societies under its hood. From catering to all the society needs like complaint management, gate entry, maintenance bill payments, digital notice board, it also has features like Marketplace, home services and more. NoBrokerHood goes beyond visitor and gate management delivering an end-to-end community experience that empowers residents and management committees with digital convenience, revenue growth, and future-ready innovation. To know more about NoBrokerHood, visit our website - https://www.nobrokerhood.com/

About the role:

We are seeking a highly motivated, resourceful, and street-smart city business Manager to lead and execute on-ground BTL (Below-the-Line) marketing campaigns within the assigned city/geography. This role is crucial for driving brand visibility and consumer engagement through localized activities in Residential Welfare Associations (RWAs) and societies. The Sr. BDM will be responsible for end-to-end campaign ownership, team management, stakeholder relations, and ensuring operational excellence against strict timelines.

Job Description:

1. Campaign Strategy and Execution (On-Ground BTL Focus):
Campaign Management: Lead the planning, execution, and management of various localized BTL campaigns, including but not limited to:

• Lift Branding
• Gate Branding
• Flea Market participation
• Canopy Activities
• Door-to-Door Sampling
• Targeted WhatsApp Campaigns within RWA/Societies networks.

Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure flawless campaign deployment and adherence to operational standards.
Permissions and Negotiation: Proactively secure necessary permissions for executing activities within societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.
Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor relationships effectively.

Operational Excellence and Time Management:

Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established deadlines.
Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails, WhatsApp) to ensure rapid response and timely dissemination of critical information.
Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards, tracking key metrics, expenditure, and effectiveness for leadership review.

Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needs of internal teams, external vendors, and RWA/Society administrators.
Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign support.
Conflict Resolution: Demonstrate strong conflict management and client escalation management skills, acting as the primary point of contact for resolving on-ground issues swiftly and professionally.
Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring clear, professional, and persuasive interaction with all parties.

Local Expertise and Network Building:

Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of the particular city.
Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy relationships with key RWA personnel and local influencers.
Language Fluency: Must speak the local language fluently to facilitate effective communication, negotiation, and rapport building within the community.
Local Residency: Must be currently residing in the same city to ensure immediate availability and deep local understanding.

Ownership and Personal Attributes:

Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success, budget adherence, and team performance.

Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under pressure.
Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick decision-making, and adaptability in challenging field environments.

Required Qualifications and Experience

years of experience in Business Development, Field Marketing, BTL Campaign Management, or related sales operations.
Proven experience managing small field teams and delivering measurable results in localized campaigns.
Mandatory residency within the designated city.
Fluency in the local regional language is mandatory.
High proficiency in Microsoft Excel for data analysis and dashboard creation.
Demonstrated negotiation and conflict resolution skills.

Success Metrics

Success in this role will be measured by:

• Timely and successful execution of all assigned BTL campaigns.
• Effectiveness of negotiation in securing permissions and optimizing vendor costs.
• Quality of dashboards and reporting provided.
• Positive feedback regarding stakeholder and RWA relationship management.
• Overall productivity and engagement of the field team.

What we have to offer!

Working directly with the leadership team; having a high level of work independence, autonomy, and empowerment to lead company-wide changes
Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the real estate world
Excellent platform for learning how to build teams, achieve goals and handle high-growth situations. Ideal for people with entrepreneurial ambitions.

Benefits

• Performance Bonus
• Corporate Health Insurance
• Travel Allowance
• Monthly R&R awards
• Early promotions to outstanding performers