Field Marketing & BTL Specialist

Super Consumer Group; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

Super Consumer Group is seeking a hands-on Field Marketing professional to drive campaigns from planning to live execution. You will own on-ground activations, sampling drives, and experiential experiences that create product awareness and trials.

Join a team that values consumer insight, collaboration with Sales and Operations, and delivering memorable brand moments across colleges, parks, retail spaces and events. Growth opportunities exist for those who can turn ideas into measurable impact.

Qualifications

• 0-4 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing, or Sales Promotions.
• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.

Responsibilities

• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns to drive awareness and trials.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns and events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure campaigns are delivered on time, within budget, and with flawless execution.
• Collaborate with Marketing, Sales, and Operations to execute integrated campaigns.
• Track campaign performance and ROI, collect real-time consumer insights, and share recommendations.

Skills

Field Marketing

Brand Activations

Experiential Marketing

Event Marketing

Retail Marketing

Job description

What You'll Own

This isn't a "support" role. You'll own campaigns from idea execution impact.

Campaign Planning & Brand Activations and Create Experiences People Talk About

Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.

Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.

Create memorable consumer experiences that turn first-time users into loyal fans.

Ensure every campaign is delivered on time, within budget, and with flawless execution.

Turn everyday spaces into unforgettable brand experiences.

Build excitement that gets people talking, sharing, and coming back.

Own the Ground Game and Take the Brand Everywhere

Represent our brand across Be the face of our brand across:

• Colleges & Universities
• Corporate Parks
• Cafes & Co-working Spaces
• Gyms & Fitness Studio
• Retail Stores & Modern Trade
• Concerts & Music Festivals Sporting Events
• Food Festivals
• Exhibitions & Community Events

Consumer Engagement & Community Building

• Create authentic conversations through product sampling, demos, and on-ground experiences.
• Build meaningful relationships with consumers, students, corporate communities, retailers, cafes, gyms, and event partners.
• Drive consumer engagement, product education, and brand advocacy.
• Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
• Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.

Partnerships & Vendor Management

• Build strategic partnerships with colleges, corporates, event organizers, cafes, gyms, retail partners, RWAs, and community groups.
• Identify new opportunities for grassroots marketing and local brand collaborations.
• Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
• Recruit, train, and manage Brand Ambassadors and promoter teams.

Campaign Execution & Operations

Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.

Ensure every activation delivers a premium consumer experience.

Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.

Performance, Analytics & ROI

Track campaign performance through:

• Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
• Analyse consumer behaviour and campaign effectiveness to optimize future activations.
• Present actionable post-campaign reports and recommendations.

Spot Trends Before Everyone Else

• Stay plugged into Gen Z culture, social trends, and consumer behaviour.
• Bring fresh activation ideas that make our brand impossible to ignore.
• Share consumer insights that influence future products and marketing campaigns.

Make Every Activation Flawless

• Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
• Recruit and manage Brand Ambassadors and promoter teams.
• Ensure every campaign is executed seamlessly from planning to wrap-up.

What We're Looking For

0-4 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing, or Sales Promotions.

Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.

Why Join Us

To Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.

We're not looking for someone to "do marketing."

We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.

If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember you'll fit right in.

Ready to build hype, create unforgettable experiences, and leave your mark Let's do it.

Come build the brand everyone will be talking .