Business Associate - Field Sales

Porter; Panipat; On-site; INR 600,000 - 900,000; Full time

Job summary

Porter is seeking a high-ownership, results-driven Business Associate to spearhead expansion into new markets. You will lead on-ground city launches, establish seamless operations, and build a strong local team from Day 0.

You will collaborate cross-functionally to resolve issues, optimise processes, and drive partner/customer lifecycle, with a focus on rapid market entry and sustainable growth in the region.

Qualifications

• Proficient in local/regional language.
• Deep understanding of city operations and partner/customer lifecycle.
• Strong numerical and analytical capabilities.
• Excellent communication and interpersonal skills.
• High ownership mindset and ability to thrive in ambiguity.
• Proficient in Microsoft Excel and operational dashboards.
• Ability to manage multiple priorities with attention to detail.
• Willingness to work extensively on-ground during initial launch phase.

Responsibilities

• Lead lifecycle activities for new city launches and drive city-specific improvements.
• Address partner and customer concerns, resolving issues related to SLA, cancellations, escalations, or fulfillment gaps.
• Build and manage a high-performing city launch team with clear targets and KRAs.
• Establish Standard Operating Procedures and scalable processes for new city operations.
• Drive partner and customer retention through engagement, feedback loops, and early experience improvements.
• Continuously gather market intelligence and ground trends to inform city strategy.

Job description

We are looking for a high-ownership, result-driven Business Associates to lead our expansion into new markets. In this role, you will be the key driver of on ground city launches, responsible for establishing seamless operations, acquiring and retaining partners and customers, and building a high-performing local team from Day 0.

If you thrive in fast-paced environments, enjoy solving complex operational puzzles on the ground, and bring a strong blend of analytical rigor and business development capability, this role is for you.

Role & responsibilities

Life Cycle Initiatives:

• - Lead key lifecycle activities such as VOP, VOC for the new city. Collaborate cross-functionally to align on insights and drive city-specific improvements.

Risk Management:

• - Address partner and customer concerns efficiently by resolving issues related to SLA, cancellations, escalations, or fulfillment gaps, ensuring smooth operations from Day 0.

Team Management:

• - Build and manage a high-performing city launch team, ensuring clarity of targets & KRAs. Monitor team efficiency, service levels, and city performance metrics, implementing improvements proactively.

Process Improvement:

• - Establish and enforce Standard Operating Procedures and policies to enable seamless new city operations. Identify operational bottlenecks early and implement scalable solutions.

Retention:

• - Drive partner and customer retention activities by validating partner engagement, monitoring zonal fulfillment, initiating feedback loops, and ensuring a reliable early experience.

Market Intelligence:

• - Continuously gather market intelligence, competitor insights, and ground-level trends to generate actionable inputs for city strategy and long-term sustainability.

Preferred candidate profile

Candidates must be proficient in the local/regional language.

Deep understanding of city operations, and partner/customer lifecycle.

Strong numerical and analytical capabilities; Can multitask effectively.

Excellent communication and interpersonal skills to drive alignment across teams and stakeholders.

High ownership mindset with the ability to thrive in ambiguity and fast-paced environments.

Proficient in Microsoft Excel and operational dashboards.

Ability to manage multiple priorities, with strong attention to detail.

Willingness to work extensively on-ground, especially during the initial launch phase.