Chief Marketing Officer

Rajiv Gandhi Cancer Institute and Research Centre; Delhi; Sur place; INR 2 500 000 - 4 500 000; Plein temps

Résumé du poste

Rajiv Gandhi Cancer Institute and Research Centre seeks an accomplished marketing leader to guide strategic marketing, brand building, patient growth and business development. You will drive digital marketing, referral engagement and international patient acquisition to strengthen national and international presence.

The role focuses on Revenue Growth, ROI and market expansion, working with cross-functional teams to elevate the institute as a Centre of Excellence in oncology.

Qualifications

• 18+ years of experience in hospital settings.
• 35 years of senior leadership experience in quaternary care/oncology hospitals.
• Marketing leadership experience is mandatory.
• Certification in Digital Marketing preferred.

Responsabilités

• Develop marketing strategy and drive business growth.
• Lead patient acquisition, conversion and revenue generation.
• Promote oncology marketing and Centre of Excellence.
• Oversee brand management, digital marketing and CRM.
• Engage doctors and develop referral networks.
• Establish corporate partnerships and institutional tie-ups.
• Manage public relations and corporate communications.
• Conduct market research and competitive intelligence.
• Drive medical tourism and international patient acquisition.
• Monitor marketing budget, ROI and performance.

Connaissances

Healthcare marketing

Business development

Strategic planning

Revenue growth

Brand management

Formation

MBA/PGDM in Marketing

Digital Marketing Certification

Description du poste

Objective

To lead strategic marketing, brand building, patient acquisition, business development, digital marketing, referral engagement and market expansion initiatives, strengthening RGCIRCs national and international presence while driving patient growth, revenue and measurable marketing ROI.

Key Responsibilities

• Marketing Strategy & Business Growth
• Patient Acquisition, Conversion & Revenue Generation
• Oncology Marketing & Centre of Excellence Promotion
• Brand Management, Digital Marketing & CRM
• Doctor Engagement & Referral Network Development
• Corporate Partnerships & Institutional Tie-ups
• Public Relations, Corporate Communications & Outreach
• Market Research, Competitive Intelligence & Expansion
• Medical Tourism & International Patient Acquisition
• Marketing Budget, ROI & Performance Management

Preferred candidate profile

• 18+ years of experience in Hospital; 35 years of senior leadership experience in Quaternary Care / Oncology Hospitals.
• MBA/PGDM in Marketing (Mandatory).
• Certification in Digital Marketing (Preferred).
• Expertise in Healthcare Marketing, Business Development, Strategic Planning & Revenue Growth.