Brand Manager

Cellcure Cancer Centre; Maharashtra; On-site; INR 900,000 - 2,000,000; Full time

Job summary

Cellcure Cancer Centre is seeking a Manager Brand Management & Communications to strengthen brand visibility, reputation, and patient engagement across the network.

You will lead integrated marketing communications, develop campaigns, create compelling content for digital platforms, and coordinate with clinical teams to share patient stories and educational initiatives.

Qualifications

• MBA/PGDM in Marketing with 5–8 years of brand management experience.
• Healthcare marketing experience preferred.
• Strong writing skills and stakeholder management.
• Excellent project management skills.

Responsibilities

• Develop brand communication strategies across all centres including new centre launches.
• Develop content creation for digital platforms, social media, patient education, and marketing campaigns.
• Create effective brand campaigns and deliver KPIs/outcomes.
• Ensure consistency of brand identity across all touchpoints.
• Coordinate with clinical teams for patient stories, awareness campaigns, and educational initiatives.
• Monitor brand performance, campaign effectiveness, and market perception.
• Manage consumer insights through brand and patient research.
• Manage marketing, digital & media agency relationships.

Skills

Brand management

Communications

Content creation

Stakeholder management

Project management

Education

MBA/PGDM in Marketing

Job description

Position: Manager Brand Management & Communications

Department:

Marketing

Location:

Corporate Office

Working Days

Monday to Saturday's , with 2nd & 4th Saturday's off

Role Purpose

To strengthen brand visibility, reputation, and patient engagement through integrated marketing communications.

Key Responsibilities

• Develop brand communication strategies across all centres including new centre launches.
• Develop content creation for digital platforms, social media, patient education, and marketing campaigns.
• Create effective brand campaigns and deliver KPIs/outcomes.
• Ensure consistency of brand identity across all touchpoints.
• Coordinate with clinical teams for patient stories, awareness campaigns, and educational initiatives.
• Monitor brand performance, campaign effectiveness, and market perception.
• Manage consumer insights through brand and patient research.
• Manage marketing, digital & media agency relationships.

Preferred Qualification

• MBA/PGDM in Marketing with 5–8 years of experience in brand management, communications preferably in healthcare marketing. Strong writing skills, stakeholder management, and project management skills.