Head of Marketing

SSO Cancer Hospitals; Maharashtra; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

SSO Cancer Hospitals is seeking a Head of Marketing to lead the development and execution of a comprehensive marketing strategy. The role is on-site in the Mumbai Metropolitan Region and requires collaboration with clinical and operations teams to align patient-focused messaging with market needs.

Responsibilities include managing campaigns, public relations, budgets, and a marketing team while tracking performance and optimizing channels for growth across the network.

Qualifications

• Proven ability to design and execute strategic marketing campaigns.
• Strong market research to analyze demographics and referrals.
• Experience driving patient inquiries, referrals, and partnerships.
• Expertise in PR, reputation management, and media coordination.

Responsibilities

• Lead the development and execution of SSO’s marketing strategy across the multi-city network.
• Oversee market planning, marketing campaigns, PR activities, and budget optimization.
• Coordinate with clinical and operations teams to align messaging with patient needs.
• Manage marketing staff and external agencies; ensure consistent digital and offline messaging.
• Report performance metrics to senior leadership and adjust strategy accordingly.

Skills

Market planning

Marketing management

Market research

Sales-oriented activities

Public relations

Leadership

Data-driven decision making

Communication

Education

Bachelor’s or Master’s in Marketing/BA/Communications

Job description

Company Description

Specialty Surgical Oncology (SSO) is a dedicated hospital providing advanced, end-to-end cancer care, from diagnosis through post-operative recovery. Our oncology specialists deliver precise, evidence-based treatment for all tumor types, supported by a wide range of diagnostic facilities and surgical options under one roof. SSO offers world-class care at affordable cost, with a multi-city network and special provisions for home-based care after surgery. A full-time, highly coordinated team and support staff assist patients with admissions, scheduling, investigations, insurance, and financing, ensuring a streamlined care experience.

Role Description

The Head of Marketing will lead the development and execution of SSO’s overall marketing strategy to strengthen brand presence and drive patient acquisition across the multi-city network. This full-time, on-site role, based in the Mumbai Metropolitan Region, involves overseeing market planning, managing marketing campaigns, guiding public relations activities, and coordinating closely with clinical and operations teams to align messaging with patient needs. The person in this role will analyze market trends, monitor competitive activity, and optimize marketing budgets and channels for maximum impact. Day-to-day responsibilities include managing marketing staff, collaborating with external agencies and partners, ensuring consistent communication across digital and offline platforms, and reporting performance metrics to senior leadership.

Qualifications

• Demonstrated expertise in Market Planning and Marketing Management, including strategic campaign design and execution.
• Strong skills in Market Research to analyze patient demographics, referral patterns, and competitive landscape.
• Experience in Sales-related activities, such as driving patient inquiries, referrals, and institutional partnerships.
• Proficiency in Public Relations, reputation management, and media coordination within healthcare or service industries.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Prior leadership experience in healthcare marketing or a comparable service sector, with proven team management capabilities.
• Ability to use data-driven approaches and marketing analytics tools for decision-making and performance tracking.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.