Partnership Sales

Codilar Digital Pte Ltd; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Codilar Digital Pte Ltd is seeking an experienced Partnership Sales professional to drive partner growth across IT services, digital transformation, and software development domains. You will identify, onboard, and scale high-value partnerships generating qualified leads, referral revenue, and joint GTM opportunities.

This role requires independent operation, cross-functional collaboration with Sales, Marketing, and Operations, and strong negotiation and relationship-management skills to build a

Qualifications

• 3–5 years of experience in partnership sales, business development, alliances, or channel sales (B2B preferred).
• Exposure to IT Services, Digital Transformation, E-commerce Solutions, Software Development Services, or Technology Consulting businesses is preferred.
• Proven track record of managing partner relationships and driving revenue through indirect/referral channels.
• Strong communication, negotiation, and stakeholder management skills.
• Comfortable working with CRM tools and maintaining data hygiene.

Responsibilities

• Pipeline & Revenue Generation: Own the partner-sourced lead funnel (MQLs/SQLs), drive outbound lead sharing with partners, and be accountable for quarterly business closure targets.
• Partner Relationship Management: Conduct regular partner meetings (virtual & in-person), build and maintain a tiered partnership grid across regions, and track partner activity status (active).
• Partner Development: Identify and onboard new potential partners on a need basis; build a success model thesis for each partnership covering business, marketing, and value-chain opportunities.
• Commercial & Contractual: Negotiate and finalize partner agreements including special pricing, referral terms, and other commercial arrangements.
• Enablement & Demos: Coordinate partner product demos for internal Ops teams to ensure alignment on value proposition and offerings.
• Joint Go-To-Market: Drive co-branded GTM initiatives – social media, EDMs, case studies, webinars, blogs, events, and newsletters – in collaboration with Marketing.
• Referral Revenue Tracking: Monitor current and projected referral revenue from each partner and report on growth trajectory.
• CRM & Reporting: Maintain daily CRM (Odoo) hygiene, track lead-to-closure ratios and partner success ratings, and submit monthly reports covering achievements, misses, challenges, and way-forward plans.
• Market Intelligence: Conduct ongoing research on ecosystem trends, competition, and potential value-chain collaboration opportunities.

Skills

Partnership sales

Business development

Channel sales

Stakeholder management

CRM

Tools

CRM systems

Job description

We are looking for an experienced Partnership Sales professional to drive our partner ecosystem's growth – identifying, onboarding, and scaling high-value partnerships that generate qualified leads, referral revenue, and joint go-to-market opportunities. This role sits at the intersection of sales, business development, and relationship management, and requires someone who can operate independently while working cross-functionally with Sales, Marketing, and Operations teams.

Key Responsibilities

• Pipeline & Revenue Generation: Own the partner-sourced lead funnel (MQLs/SQLs), drive outbound lead sharing with partners, and be accountable for quarterly business closure targets.
• Partner Relationship Management: Conduct regular partner meetings (virtual & in-person), build and maintain a tiered partnership grid across regions, and track partner activity status (active,
• Partner Development: Identify and onboard new potential partners on a need basis; build a success model thesis for each partnership covering business, marketing, and value-chain opportunities.
• Commercial & Contractual: Negotiate and finalize partner agreements including special pricing, referral terms, and other commercial arrangements.
• Enablement & Demos: Coordinate partner product demos for internal Ops teams to ensure alignment on value proposition and offerings.
• Joint Go-To-Market: Drive co-branded GTM initiatives – social media, EDMs, case studies, webinars, blogs, events, and newsletters – in collaboration with Marketing.
• Referral Revenue Tracking: Monitor current and projected referral revenue from each partner and report on growth trajectory.
• CRM & Reporting: Maintain daily CRM (Odoo) hygiene, track lead-to-closure ratios and partner success ratings, and submit monthly reports covering achievements, misses, challenges, and way-forward plans.
• Market Intelligence: Conduct ongoing research on ecosystem trends, competition, and potential value-chain collaboration opportunities.

Requirements

• 3–5 years of experience in partnership sales, business development, alliances, or channel sales (B2B preferred).
• Exposure working with IT Services, Digital Transformation, E-commerce Solutions, Software Development Services, or Technology Consulting businesses is preferred.
• Proven track record of managing partner relationships and driving revenue through indirect/referral channels.
• Strong communication, negotiation, and stakeholder management skills.
• Comfortable working with CRM tools and maintaining data hygiene.
• Ability to collaborate cross-functionally with Sales, Marketing, and Operations teams.
• Self-driven, organized, and capable of managing multiple partner relationships simultaneously.
• Prior experience in joint GTM campaigns (webinars, case studies, events) is a plus.