Channel Sales Manager

MAX-HR-Solutions; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MAX-HR-Solutions is seeking a Channel Partner Manager to execute the channel strategy and expand partnerships across agriculture-focused markets in South India. The role involves onboarding new dealers, training partners, and driving sustained growth through strong stakeholder relationships.

The candidate should have a background in channel sales, CRM familiarity, and fluency in Kannada and Hindi, with the ability to navigate regional market nuances and drive performance targets.

Qualifications

• Experience in channel sales and partner onboarding.
• Knowledge of CRM tools and customer management.
• Experience in agriculture sector sales or distribution networks.
• Willingness to work in South India and multi-language regions.

Responsibilities

• Prospect and identify new partners, dealers and distribution channels in agriculture sector.
• Build and maintain strong relationships with farmers, partners and agriculture stakeholders.
• Develop and expand market for fence products and agriculture-related solutions.
• Identify and acquire key customers in the agriculture segment.
• Map market gaps and strengthen channel coverage across regions.
• Develop and appoint new stockists, especially in the South market.
• Evaluate, qualify, onboard and train new partners.
• Enable partners through continuous training and capability development.
• Negotiate and finalize partnership agreements and commercial terms.
• Drive long-term, win-win relationships with partners.
• Execute and scale the Prime Partnership Program.
• Achieve monthly order booking, billing, and sales targets.
• Conduct regular joint visits with partners to farmers and end customers.
• Support partners in driving business growth and market penetration.
• Monitor partner performance and implement improvement actions.
• Resolve partner and customer issues during execution.
• Maintain strong coordination between internal teams and partners.
• Develop organizational capability for effective partner management and growth.

Skills

Communication

Listening

Stress management

Analytical thinking

Kannada & Hindi

Job description

Role & responsibilities

• Prospect and identify new partners, dealers and distribution channels in the agriculture sector
• Build and maintain strong relationships with farmers, partners and agriculture stakeholders
• Develop and expand market for fence products and agriculture-related solutions
• Identify and acquire key customers in the agriculture segment
• Map market gaps and strengthen channel coverage across regions
• Develop and appoint new stockists, especially in the South market
• Evaluate, qualify, onboard and train new partners
• Enable partners through continuous training and capability development
• Negotiate and finalize partnership agreements and commercial terms
• Drive long-term, win-win relationships with partners
• Execute and scale the Prime Partnership Program
• Achieve monthly order booking, billing, and sales targets
• Conduct regular joint visits with partners to farmers and end customers
• Support partners in driving business growth and market penetration
• Monitor partner performance and implement improvement actions
• Resolve partner and customer issues during execution
• Maintain strong coordination between internal teams and partners
• Develop organizational capability for effective partner management and growth

Preferred candidate profile

Role Purpose:

Execute Channel Strategy through planned initiatives to grow channel business including digital portal. Prospecting, developing new channels and partners - (includes finding, evaluating, onboarding and training) fostering relationships with new and existing channels to explore and develop business opportunities.

Monitor & drive Channel performance, resolve issues and improve both channel and end-customer success

COMPETENCIES:

1. 1. Analysis & Problem Solving
2. 2. Creative thinking & Exploration
3. 3. Business acumen
4. 4. Influencing & Persuasion
5. 5. Team Work & Conflict Management
6. 6. Partnering & Collaboration
7. 7. Process & Detail orientation
8. 8. Planning & Result Orientation
9. 9. Working with data, IT tools and familiarity with digital platforms like CRM
10. 10. Customer-centricity

SKILLS:

1. 1. Excellent written and oral communication skills.
2. 2. Listening
3. 3. Ability to work under pressure, and handle unpredictable situations.
4. 4. Analyze situations logically
5. 5. Local Language (Kannada) and Hindi speaking

TRAITS IDENTIFIED FOR THE POSITION:

1. 1. Perceptiveness
2. 2. Deliberation
3. 3. Empathy

KNOWLEDGE:

1. 1. Basic knowledge of engineering
2. 2. Knowledge on existing channels & to be developed
3. 3. Consumer mindset/ Consumer behaviors
4. 4. Native + any other language is preferred
5. 5. Handling south India region

Selling experience to be tap:

fertilizers & soil nutrients, pesticides insecticides, farm equipment, irrigation systems, agriculture-tech solutions and post-harvest/storage solutions, wire fence products, building materials, hardware