Channel Relationship Manager

Brindavanam Enterprise; Coimbatore District; On-site; INR 300,000 - 600,000; Full time

Job summary

Brindavanam Enterprise in Coimbatore, Tamil Nadu invites applications for a Channel Relationship Manager. The role focuses on building and managing an external partner network to generate leads and business.

You will acquire new partners, onboard them, maintain regular communication, resolve issues, and track performance to drive revenue. The ideal candidate will understand commission structures, onboarding processes, and how to escalate partner needs within the company.

Responsibilities

• Partner acquisition: Find new channel partners; Explain products and commission structure; Onboard suitable partners
• Partner relationship: Maintain regular contact; Solve partner issues; Keep partners updated about products, eligibility and processes
• Business generation: Encourage partners to send qualified leads; Follow up on leads; Track applications and conversions; Increase business from existing partners
• Partner performance Track: Leads received; Applications submitted; Approvals; Disbursements; Conversion rate; Revenue generated by each partner

Job description

• A Channel Relationship Manager (CRM) manages relationships with external partners/channels who bring business to the company.

The person manages partners such as:

• DSA / loan agents
• Business referral partners
• Chartered Accountants
• Financial consultants
• Brokers
• Dealers / merchants
• Other companies that refer customers
• Bank/NBFC relationship contacts, where applicable

Main responsibilities

1. Partner acquisition

• Find new channel partners
• Explain products and commission structure
• Onboard suitable partners

2. Partner relationship

• Maintain regular contact
• Solve partner issues
• Keep partners updated about products, eligibility and processes

3. Business generation

• Encourage partners to send qualified leads
• Follow up on leads
• Track applications and conversions
• Increase business from existing partners

4. Partner performance Track

• Leads received
• Applications submitted
• Approvals
• Disbursements
• Conversion rate
• Revenue generated by each partner

• The Channel Relationship Manager makes sure the partner's business moves smoothly through the company.

Example

One Channel Relationship Manager could be responsible for:

• "Maintaining relationships with all partners, getting regular business from them, resolving their issues, tracking their performance and increasing monthly business."

Difference from Sales Manager

• Sales Manager: Focuses primarily on selling/closing customers.
• Channel Relationship Manager: Focuses primarily on building and managing the external network that generates customers/leads.