Category Marketing Manager

Questhiring; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Questhiring in Mumbai is seeking a hands-on Category Marketing Manager to own the growth agenda for Beauty & Personal Care categories, including Skin, Hair, Makeup, Fragrance, and Personal Care. The role focuses on driving category demand, traffic, conversions, and revenue through performance marketing, content, influencer engagement, and on-platform merchandising.

The ideal candidate brings 4–8 years in Category or Growth Marketing, solid analytics, and a passion for consumer trends in beauty.

Qualifications

• 4-8 years of experience in Category Marketing, Growth Marketing, Performance Marketing, Consumer Marketing, or Brand Marketing.
• Experience in e-commerce, marketplaces, D2C, consumer internet, Beauty & Personal Care, FMCG, or retail will be highly preferred.
• Strong hands-on understanding of Google Ads, Meta Ads, paid acquisition, CAC, ROAS, conversion, and traffic growth.
• Proven experience developing or managing video and static creative campaigns, with the ability to understand what makes content engaging and conversion-oriented.
• Experience working with influencers, creators, agencies, or social media ecosystems is a strong advantage.
• Strong analytical orientation with the ability to use marketing and business data to make quick, informed decisions.
• Understanding of consumer journeys, demand generation, funnel optimisation, merchandising, and conversion growth.
• Strong communication and stakeholder-management skills, with the ability to work cross-functionally.
• A strong sense of consumer trends, culture, content, and digital behaviour.
• Genuine interest in Beauty & Personal Care, particularly Skin, Hair, Makeup, Fragrance, or Personal Care.

Responsibilities

• Own end-to-end category marketing for the assigned Beauty & Personal Care category, with accountability for traffic, conversion, revenue/NMV, and category growth.
• Develop and execute performance marketing strategies across Google, Meta, and other relevant paid channels to drive qualified traffic and efficient CAC.
• Create and manage category-specific content strategies, including short-form videos, static creatives, campaign assets, and promotional content.
• Develop strong creative briefs and work closely with internal creative teams/agencies to produce content that drives engagement and purchase intent.
• Build and manage an influencer and creator ecosystem relevant to the category to increase reach, credibility, engagement, and organic traffic.
• Own the on-platform category experience and merchandising, including category pages, banners, promotional placements, launches, and visibility opportunities.
• Plan and execute category-level campaigns, product launches, and promotional initiatives aligned with major sale events, consumer trends, and cultural moments.
• Partner closely with Product, App, Creative, Performance Marketing, Brand, and Business teams to deliver category growth objectives.
• Monitor and analyse key metrics including traffic, conversion rate, CAC, revenue/NMV, content-attributed sales, ROAS, and share of voice.
• Use data and consumer insights to continuously test, learn, and optimise marketing initiatives.
• Track competitor activity, market trends, emerging brands, consumer behaviour, and cultural trends to identify new growth opportunities.
• For emerging categories, build the category marketing playbook from the ground up, identifying the right audience, channels, content formats, creators, and growth levers.

Skills

Category Marketing

Growth Marketing

Performance Marketing

Consumer Marketing

Brand Marketing

Tools

Google Ads

Meta Ads

Job description

Category Marketing Manager - Beauty & Personal Care

Experience: 4-8 Years

Employment Type: Full-Time

About the Role

We are looking for Category Marketing Managers to own the marketing and growth agenda for key categories within the Beauty & Personal Care business, including Skin, Hair, Makeup, Fragrance, Personal Care, and emerging categories.

This is a hands-on, growth-focused role where you will be responsible for driving category demand, traffic, conversion, and revenue. You will own the complete marketing lever stack - from performance marketing and content to influencer marketing, campaigns, and on-platform merchandising.

The ideal candidate combines strong marketing fundamentals, content sensibility, performance marketing expertise, and a deep understanding of consumer behaviour.

Key Responsibilities

• Own end-to-end category marketing for the assigned Beauty & Personal Care category, with accountability for traffic, conversion, revenue/NMV, and category growth.


• Develop and execute performance marketing strategies across Google, Meta, and other relevant paid channels to drive qualified traffic and efficient CAC.


• Create and manage category-specific content strategies, including short-form videos, static creatives, campaign assets, and promotional content.


• Develop strong creative briefs and work closely with internal creative teams/agencies to produce content that drives engagement and purchase intent.


• Build and manage an influencer and creator ecosystem relevant to the category to increase reach, credibility, engagement, and organic traffic.


• Own the on-platform category experience and merchandising, including category pages, banners, promotional placements, launches, and visibility opportunities.


• Plan and execute category-level campaigns, product launches, and promotional initiatives aligned with major sale events, consumer trends, and cultural moments.


• Partner closely with Product, App, Creative, Performance Marketing, Brand, and Business teams to deliver category growth objectives.


• Monitor and analyse key metrics including traffic, conversion rate, CAC, revenue/NMV, content-attributed sales, ROAS, and share of voice.


• Use data and consumer insights to continuously test, learn, and optimise marketing initiatives.


• Track competitor activity, market trends, emerging brands, consumer behaviour, and cultural trends to identify new growth opportunities.


• For emerging categories, build the category marketing playbook from the ground up, identifying the right audience, channels, content formats, creators, and growth levers.

What We're Looking For

• 4-8 years of experience in Category Marketing, Growth Marketing, Performance Marketing, Consumer Marketing, or Brand Marketing.


• Experience in e-commerce, marketplaces, D2C, consumer internet, Beauty & Personal Care, FMCG, or retail will be highly preferred.


• Strong hands-on understanding of Google Ads, Meta Ads, paid acquisition, CAC, ROAS, conversion, and traffic growth.


• Proven experience developing or managing video and static creative campaigns, with the ability to understand what makes content engaging and conversion-oriented.


• Experience working with influencers, creators, agencies, or social media ecosystems is a strong advantage.


• Strong analytical orientation with the ability to use marketing and business data to make quick, informed decisions.


• Understanding of consumer journeys, demand generation, funnel optimisation, merchandising, and conversion growth.


• Strong communication and stakeholder-management skills, with the ability to work cross-functionally.


• A strong sense of consumer trends, culture, content, and digital behaviour.


• Genuine interest in Beauty & Personal Care, particularly Skin, Hair, Makeup, Fragrance, or Personal Care.

Preferred Candidate Profile

We would particularly value candidates who have:

• Worked in a high-growth e-commerce, marketplace, D2C, or consumer-tech environment.


• Owned a category, business line, brand, or significant marketing P&L/growth charter.


• Demonstrated ability to connect marketing activity directly to business outcomes.


• A strong portfolio of campaigns/content that they can explain in terms of strategy, execution, and measurable impact.


• Experience launching or scaling new categories, brands, products, or consumer propositions.


• Comfort operating in a fast-paced, data-driven environment with high ownership and ambiguity.