Category Marketing Manager- Apparel

Amazon; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. The successful candidate will own all key traffic drivers, understand and optimize diverse channels, analyze customer cohorts, and collaborate with internal teams to run brand-funded campaigns.

They will drive analytics, style guidelines, and budget planning to meet top-line growth while delivering a superior

Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Responsibilities

• Own all key traffic drivers for the category/ line of business, and act as category advocate with central traffic teams.
• Understand traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing) and optimize those channels.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly/monthly insights on gaps to top line goals.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including acquisition and retention to drive growth.
• Plan category marketing P0 metrics and budget.
• Drive monetization of marketing inventory to scale engagement with brands.

Skills

Marketing experience

Data-driven decisions

Excel/Tableau

Cross-functional programs

Campaign management

Stakeholder management

Communication skills

Tools

Excel

Tableau

Job description

Role & responsibilities:

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

The successful candidate for this high impact role should :

• 1.Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• 2.Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimisation of those channels for the business.
• 3.Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• 4.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• 5.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• 6.Develop the categories style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• 7.Audit traffic funnel and provide weekly/ monthly insights on gaps to top line goal.
• 8.Present to senior management externally and internally.
• 9.Drive customer lifecycle management activities including customer acquisition, retention to drive growth
• 10.Do planning for category marketing P0 metrics and budget
• 11.Drive monetization of marketing inventory to scale engagement with brands and grow them
• 12.Meet business goals while ensuring a top-notch customer experience.

Preferred candidate profile

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

What makes you a great fit?

• 1. Category marketing, e-commerce or marketplace experience;
• 2.Strong analytical and problem-solving skills;
• 3.Funnel and business-metric understanding;
• 4.Campaign and program management;
• 5.Stakeholder management and influence without authority;
• 6.Strong written and verbal communication;
• 7. Ability to operate independently and deliver under tight timelines