Digital Marketing Specialist

Somani Technologies; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Somani Technologies seeks a hands-on Digital Marketing Specialist to lead growth across organic, paid, social, and partnerships in Bengaluru. You will own end-to-end digital growth strategy with emphasis on revenue, subscriptions, customer acquisition, and engagement, blending strategic leadership with hands-on execution and mentoring.

The role requires deep expertise in SEO, GEO, AEO, and paid media, plus strong analytics and AI-powered marketing capabilities in a fast-paced environment.

Qualifications

• Proven experience in consumer internet growth/marketing.
• Strong track record scaling growth across organic, paid, social, partnerships.
• Experience with subscription and revenue growth metrics.
• Hands-on with analytics, experimentation, and optimization.
• Familiarity with AI-driven marketing workflows and tools.

Responsibilities

• Own digital growth goals across traffic, user acquisition, subscriptions, revenue, and engagement.
• Develop full-funnel growth strategies across organic, paid, social, and partnerships.
• Identify growth opportunities via experimentation, data, and optimization.
• Drive CAC, LTV, and ROI metrics while scaling paid channels.
• Lead SEO, GEO & AEO initiatives and AI-search visibility efforts.
• Oversee social content, collaboration with product and creative teams, and campaigns.
• Establish measurement frameworks and growth dashboards; analyze funnels and retention.

Skills

Growth marketing

Performance marketing

Paid acquisition

SEO & AEO

AI-powered marketing

Analytics & data-driven

Conversion optimization

Budget management

Cross-functional collaboration

Content strategy

Tools

GA4

Google Ads

Meta Ads

Google Search Console

Looker Studio

Mixpanel

Amplitude

SEMrush

Ahrefs

AI tools (ChatGPT, Claude, Gemini)

Job description

About the Role

We are looking for a highly driven and hands-on Digital Marketing Specialist to lead our growth marketing efforts across organic, paid, social, and partnerships. This role is ideal for someone who has built and scaled growth engines in fast-paced consumer internet businesses and has experience navigating both 01 and 110 growth journeys.

You will own the end-to-end digital growth strategy with a strong focus on revenue, subscriptions, customer acquisition, and engagement. The role combines strategic leadership with hands-on execution and team mentoring.

Key Responsibilities

Growth & Revenue

• Own digital growth goals across traffic, user acquisition, subscriptions, revenue, engagement.
• Develop and execute full-funnel growth strategies across organic, paid, social, and partnerships.
• Identify and unlock new growth opportunities through experimentation, optimization, and data-driven decision making.
• Drive customer acquisition while maintaining strong CAC, LTV, and ROI metrics.

SEO, GEO & AEO

• Lead the organization's organic growth strategy across traditional search and AI-driven discovery platforms.
• Build and execute SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies to improve visibility across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
• Drive technical SEO, content strategy, authority building, structured data implementation, and AI-search discoverability initiatives.
• Monitor search and AI ecosystem changes and proactively adapt strategies.

Performance Marketing

• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and other relevant channels.
• Manage budgets, attribution models, bidding strategies, audience segmentation, and conversion optimization.
• Continuously improve campaign performance across CAC, ROAS, conversion rates, and customer quality metrics.

Social Media & Content Growth

• Lead social media growth and engagement strategies across key platforms.
• Work closely with content, creative, product, and community teams to build compelling campaigns and drive brand visibility.
• Develop organic and paid social programs that contribute meaningfully to acquisition and retention goals.

Analytics & Growth Intelligence

• Establish robust measurement frameworks and growth dashboards.
• Analyze user behavior, funnel performance, retention cohorts, attribution, and campaign effectiveness.
• Generate actionable insights that influence product, content, and marketing decisions.
• Leverage analytics tools to identify growth opportunities and optimize conversion journeys.

AI-Driven Marketing

• Leverage AI tools and workflows to improve productivity, campaign performance, content creation, SEO, research, and marketing automation.
• Evaluate and implement emerging AI tools to create competitive advantages in marketing execution and customer acquisition.
• Drive experimentation with AI-native marketing workflows and growth initiatives.

What We're Looking For

• 57 years of experience in digital marketing, growth marketing, or performance marketing roles.
• Proven experience in a consumer-facing internet, marketplace, SaaS, subscription, community, or digital platform business.
• Demonstrated success in scaling products through both early-stage (01) and growth-stage (110) journeys.
• Strong expertise in SEO, GEO, AEO, content-led growth, and organic acquisition.
• Deep hands-on experience managing Google Ads, Meta Ads, and other paid acquisition channels.
• Strong understanding of attribution, analytics, experimentation, conversion optimization, and growth frameworks.
• Experience using tools such as GA4, Google Search Console, Looker Studio, Mixpanel, Amplitude, SEMrush, Ahrefs, and similar platforms.
• Strong familiarity with AI tools including ChatGPT, Claude, Gemini, Perplexity, AI automation platforms, and AI-powered marketing workflows.
• Excellent analytical, communication, stakeholder management, and project management skills.
• Comfortable operating in a fast-paced, high-ownership environment.

Bonus Points

• Experience driving subscription growth and recurring revenue businesses.
• Experience building communities, content ecosystems, or network-effect products.
• Experience marketing to professional audiences or digital consumer communities.
• Experience building AI-first marketing workflows and teams.

Success Metrics

• Revenue and subscription growth
• Organic traffic growth and AI-search visibility
• Customer acquisition and CAC efficiency
• Paid marketing ROI and ROAS
• SEO/GEO/AEO performance improvements
• Conversion rate optimization across key funnels