Content Strategist Executive

Brillare Science Pvt Ltd; Gujarat; On-site; INR 345,000 - 414,000; Full time

Benefits offered by this job

Health insurance

Paid sick time

Paid time off

Provident Fund

Job summary

Brillare Science Pvt Ltd in India seeks a Growth Marketing & Category Insights Manager to identify growth opportunities across beauty and personal care. You will translate category analyses and consumer insights into actionable go-to-market plans for new launches.

You will collaborate with product, R&D and ecommerce teams, develop category reviews, track performance KPIs, and deliver leadership-ready recommendations to drive growth.

Qualifications

• 0-2 years of experience in growth marketing, category management, consumer insights, brand strategy, e-commerce, or business analytics.
• Strong analytical ability with confidence in Excel/Google Sheets, dashboards, data interpretation, and structured problem solving.
• Ability to distinguish an observation from an insight and convert analysis into a commercially useful recommendation.
• Good understanding of consumer brands, digital commerce, pricing, positioning, and go-to-market planning.
• Strong written and verbal communication; comfortable creating clear presentations for cross-functional and leadership teams.
• High ownership, curiosity, attention to detail, and comfort working across multiple projects.

Responsibilities

• Track category growth, emerging consumer needs, price bands, formats, claims, ingredients, channels, and competitive activity across beauty and personal care.
• Build structured competitor maps covering portfolio, pricing, communication, content, launches, offers, distribution, reviews, and marketplace performance.
• Translate marketplace, social, search, sales, consumer, and field inputs into clear category insights and growth opportunities.
• Partner with product and R&D teams on NPD opportunity sizing, concept development, proposition, claims hierarchy, naming, pricing, pack architecture, and launch readiness.
• Develop go-to-market plans for new launches, including audience, channel role, communication hierarchy, content requirements, sampling, influencer, marketplace, salon, and retail inputs.
• Prepare category reviews, launch trackers, monthly business analyses, and leadership-ready recommendations.
• Identify growth gaps across acquisition, conversion, repeat, assortment, pricing, and communication, and recommend tests to address them.
• Work with performance, social, e-commerce, sales, and creative teams to ensure insights are converted into briefs and market actions.
• Monitor launch performance against agreed KPIs and document learnings for future products and campaigns.

Skills

Analytical ability

Excel/Google Sheets

Data interpretation

Problem solving

Cross-functional communication

Go-to-market planning

Tools

Google Trends

Meta Ads Library

Marketplace analytics

Social listening

Consumer research

Job description

Role Overview

The Growth Marketing & Category Insights Manager will help Brillare identify where

to play, what to launch, and how to take products to market. This role combines

category analysis, consumer and competitor intelligence, new product development

marketing, launch planning, and commercial insight. The ideal candidate can move

from research and spreadsheets to a clear recommendation, and then help turn that

recommendation into an executable growth plan.

Key Responsibilities

• Track category growth, emerging consumer needs, price bands, formats, claims, ingredients, channels, and competitive activity across beauty and personal care.
• Build structured competitor maps covering portfolio, pricing, communication, content, launches, offers, distribution, reviews, and marketplace performance.
• Translate marketplace, social, search, sales, consumer, and field inputs into clear category insights and growth opportunities.
• Partner with product and R&D teams on NPD opportunity sizing, concept development, proposition, claims hierarchy, naming, pricing, pack architecture, and launch readiness.
• Develop go-to-market plans for new launches, including audience, channel role, communication hierarchy, content requirements, sampling, influencer, marketplace, salon, and retail inputs.
• Prepare category reviews, launch trackers, monthly business analyses, and leadership-ready recommendations.
• Identify growth gaps across acquisition, conversion, repeat, assortment, pricing, and communication, and recommend tests to address them.
• Work with performance, social, e-commerce, sales, and creative teams to ensure insights are converted into briefs and market actions.
• Monitor launch performance against agreed KPIs and document learnings for future products and campaigns.

Required Skills & Qualifications

• 0-2 years of experience in growth marketing, category management, consumer insights, brand strategy, e-commerce, or business analytics.
• Strong analytical ability with confidence in Excel/Google Sheets, dashboards, data interpretation, and structured problem solving.
• Ability to distinguish an observation from an insight and convert analysis into a commercially useful recommendation.
• Good understanding of consumer brands, digital commerce, pricing, positioning, and go-to-market planning.
• Strong written and verbal communication; comfortable creating clear presentations for cross-functional and leadership teams.
• High ownership, curiosity, attention to detail, and comfort working across multiple projects.

Good to Have

• Experience in beauty, personal care, wellness, FMCG, D2C, or marketplace-led businesses.
• Exposure to tools such as Google Trends, Meta Ads Library, marketplace analytics, social listening, or consumer research.
• Understanding of NPD stage gates, product claims, packaging, and launch processes.

Pay: Up to ₹34,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person