Category Manager - Founding Team

credfix.app; Bengaluru South; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Credfix is hiring a Category Manager to own one or more borrower cohorts end-to-end—from acquisition to monetization and resolution outcomes—and be accountable for its P&L. This is a full-stack ownership role combining growth, business ownership, and product thinking.

You’ll own cohort P&L, optimize funnel steps, and partner with marketing, product, and ops to run experiments. Fluency in Hindi/vernacular users in Tier 2/3 markets is a plus.

Qualifications

• 3+ years in growth, category management, P&L ownership, or business roles.
• You've owned a number before - revenue, GMV, conversion, or margin.
• Strongly analytical: comfortable in SQL/Excel, fluent in funnel math, CAC/LTV, and cohort analysis.
• High agency and bias to action - you unblock yourself, run experiments weekly, and don't wait for a playbook.
• Empathy for users in financial distress; comfort working with Hindi/vernacular-speaking users in Tier 2/3 markets is a plus.
• Bonus: experience in lending, collections, credit, or subscription monetization.

Responsibilities

• Own revenue, contribution margin, CAC, and LTV for your cohorts.
• Decide where to spend, what to price, and which sub-segments to double down on or cut.
• Build and defend a monthly cohort business plan with the founders.
• Own the full funnel for your cohorts: lead > opt-in > activation > conversion > retention/resolution; diagnose drop-offs and drive fixes.

Skills

Growth

Category management

P&L ownership

SQL

Excel

Funnel metrics

Job description

Location: Bengaluru (in-office) Experience: 3+ years Function: Growth / Business - reports to Co-founder

About Credfix

Location: Bengaluru (in-office) Experience: 3+ years Function: Growth / Business - reports to Co-founder

About Credfix

Credfix is an AI-first debt management and resolution platform helping distressed borrowers across India understand, negotiate, and resolve their debt. We serve a massive, underserved market - millions of borrowers in Tier 2/3 India stuck between aggressive collections and zero guidance - with a WhatsApp-first, vernacular-friendly product. We are seed-funded and scaling fast.

The Role

At Credfix, a "category" is a user cohort - borrowers segmented by delinquency stage, credit profile, and resolution intent. Each cohort behaves differently: how they discover us, what they'll pay for, how they convert, and how they resolve. As Category Manager, you will own one or more of these cohorts end-to-end - from acquisition to monetization to resolution outcomes - and be accountable for its P&L.

This is a full-stack ownership role: part growth manager, part business owner, part product thinker.

What You'll Own

Cohort P&L

• Own revenue, contribution margin, CAC, and LTV for your cohorts
• Decide where to spend, what to price, and which sub-segments to double down on or cut
• Build and defend a monthly cohort business plan with the founders

Funnel

• Own the full funnel for your cohorts: lead > opt-in > activation > conversion > retention/resolution
• Diagnose drop-offs at each stage and drive fixes with marketing, product, and ops
• Run pricing, offer, and messaging experiments; scale what works

Acquisition

• Partner with performance marketing on targeting, creative direction, and landing/WhatsApp flows tuned to your cohort
• Own channel mix decisions (paid, outbound, partnerships, referrals) for your category

Insight & Product Feedback

• Become the company's deepest expert on your cohort - their financial situation, psychology, objections, and triggers
• Talk to users regularly; translate insight into funnel changes and product asks
• Define what "resolution success" looks like for your cohort and instrument it

Who You Are

• 3+ years in growth, category management, P&L ownership, or business roles at a consumer internet, fintech, or lending company
• You've owned a number before - revenue, GMV, conversion, or margin - and can walk us through how you moved it
• Strongly analytical: comfortable in SQL/Excel, fluent in funnel math, CAC/LTV, and cohort analysis
• High agency and bias to action - you unblock yourself, run experiments weekly, and don't wait for a playbook
• Empathy for users in financial distress; comfort working with Hindi/vernacular-speaking users in Tier 2/3 markets is a plus
• Bonus: experience in lending, collections, credit, or subscription monetization

Why Join

• Own a real P&L - rare at any stage, rarer at 3-5 years of experience
• Work directly with the founders on a category-defining problem in Indian fintech
• Meaningful ESOPs and a front-row seat to a 0-1-scale journey
• Build for a user base that genuinely needs what you're making