Category Manager - Lending

GoodScore; Bengaluru; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

GoodScore is building a high-impact team to own the end-to-end growth, performance and customer experience of its credit products. You will collaborate with the founding and leadership team in a fast-paced, early-stage environment, bridging internal teams and financial institutions to scale our consumer lending portfolio from the ground up.

This role offers a chance to design experiments, drive measurable outcomes, and shape millions of consumers' financial journeys through innovative risk,

Qualifications

• B.Tech/B.E. or MBA from a Tier-1 institute.
• 2–5 years in Category Management / Product Operations in Ecommerce/Fintech/B2C startups.
• Proficiency in data analytics with Excel and SQL.
• Knowledge of digital KYC, risk underwriting and B2C loan lifecycles.

Responsibilities

• Drive Business Growth: Own and scale key business metrics including user acquisition, conversion, activation, retention and revenue growth across lending products and customer segments.
• Optimize Customer Journeys: Map, analyze and continuously improve end-to-end customer journeys, onboarding funnels and product experiences to drive higher engagement and conversion rates.
• Lead GTM & Growth Initiatives: Design and execute go-to-market strategies, growth experiments, and targeted campaigns to expand customer reach and unlock new growth opportunities.
• Manage Strategic Partnerships: Build and strengthen relationships with external partners, financial institutions, and ecosystem stakeholders to enable seamless business operations and scalable integrations.
• Drive Ecosystem & Vendor Excellence: Identify, evaluate, and manage third-party platforms, technology providers, and operational partners to enhance customer experience, risk management, and operational efficiency.

Skills

Data analytics

KYC & risk underwriting

Go-to-market strategies

Education

B.Tech/B.E. or MBA from Tier-1 institute

Job description

GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now empowering over 5 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps. We are backed by leading VC funds in India, consistently ranked among the top 10 finance apps in the country, and are currently on a 1x to 100x growth journey. We’re building a high-impact team that shares our vision of transforming how India understands and manages credit—and this is only the beginning. Few resources and highlights that may be helpful for a quick introduction to Goodscore:

• Overview of our recent Series A fundraise
• Podcast featuring our founder - Sanchit Bansal, sharing his vision for Goodscore
• High-ownership culture offering opportunities to build and scale from zero-to-one and one-to-many
• Technology driven product delivering real, measurable impact on users’ financial lives

About the Role:

In this role, you will own the end-to-end growth, performance and customer experience of our credit products. Working closely with the founding and leadership team, you will operate in a fast-paced, early-stage environment - wearing multiple hats across product, risk, growth, partnerships and operations. You will be the key bridge between internal teams and external financial institutions to build, scale and optimize our consumer lending portfolio from the ground up.

This is a high-impact opportunity for someone excited to create, experiment and drive meaningful outcomes while shaping the financial journeys of millions of consumers.

Key Responsibilities

• Drive Business Growth: Own and scale key business metrics including user acquisition, conversion, activation, retention and revenue growth across lending products and customer segments.
• Optimize Customer Journeys: Map, analyze and continuously improve end-to-end customer journeys, onboarding funnels and product experiences to drive higher engagement and conversion rates.
• Lead GTM & Growth Initiatives: Design and execute go-to-market strategies, growth experiments, and targeted campaigns to expand customer reach and unlock new growth opportunities.
• Manage Strategic Partnerships: Build and strengthen relationships with external partners, financial institutions, and ecosystem stakeholders to enable seamless business operations and scalable integrations.
• Drive Ecosystem & Vendor Excellence: Identify, evaluate, and manage third-party platforms, technology providers, and operational partners to enhance customer experience, risk management, and operational efficiency.

Required Skills & Qualifications

• B.Tech/B.E. or MBA. from a Tier-1 institute
• 2-5 years of experience in Category Management / Product Operations in a fast-paced Ecommerce, Fintech or B2C ecosystem.. Proven track record in fast-paced, early-stage startups
• Expertise in Data & Analytics (Advanced Excel and SQL)
• Clear grasp of digital KYC, risk underwriting and B2C loan lifecycles