AI Growth Marketer

Founderlink Technologies Pvt.Ltd; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Founderlink Technologies Pvt.Ltd is seeking an experienced marketing professional to join their team in Gurugram. You will be responsible for owning the outbound growth engine, managing large-scale outbound programs, and enhancing brand presence.

With over 5 years of B2B marketing experience, you will leverage AI to streamline processes and support revenue goals. This role is a unique opportunity to make a direct impact on the company's growth trajectory.

Qualifications

• 5+ years in B2B marketing, preferably in fintech.
• Strong understanding of brand, content, demand generation, and sales.
• Experience in managing revenue-related KPIs.

Responsibilities

• Own the full-funnel outbound engine.
• Build and operate large-scale outbound programs.
• Develop lead scoring and conversion strategy.
• Enhance the Recur brand narrative.
• Utilize AI to streamline processes and improve efficiency.

Skills

B2B marketing experience

Revenue-linked KPIs

Brand building

Sales enablement

AI usage

Job description

Recur Club is India's first AI-native debt marketplace. We connect founders directly with lenders through a technology-first, agent-driven ecosystem - automating underwriting, matching businesses with the right capital partners, and dramatically reducing turnaround time.

Our mission: when a founder, CFO, or lender thinks debt, we want them to instinctively "Think Recur, when they think Debt."

The Role

Report directly to the Founder; operate alongside a lean team of 4. Own the outbound growth engine end-to-end - account selection to revenue impact - using ABM, large-scale list creation, sales enablement, and AI-native nurturing. Own the Recur brand and Bharat Ke Super Founders (BKSF) - our startup show on Amazon MX Player. This is a pipeline and brand role. You're accountable for lead quality, conversion, revenue influence, and brand equity - not campaigns or vanity metrics.

What You'll Do

1. Own the full-funnel outbound engine

Run and optimise the entire outbound funnel - account selection, engagement, nurturing, conversion.

Own ABM performance and pipeline-influence targets.

Design automated, scalable journeys while keeping tone and storytelling distinctly human.

2. Build and operate large-scale outbound programs

Create and manage high-quality lists via research, scraping, enrichment, and segmentation.

Continuously refine ICPs, personas, and account prioritisation.

Partner with Sales and the Founder so outbound drives qualified opportunities and revenue.

3. Own lead scoring, routing and conversion

Build a lead-scoring and prioritisation engine across inbound and outbound.

Ensure the right leads reach the right reps at the right time.

Work with Sales to improve follow-up speed, messaging relevance, and conversion rates.

4. Own the Recur brand

Sharpen and carry the narrative: who we are, and why "Think Debt, Think Recur" becomes the default for founders and lenders.

Build a consistent brand across website, content, social, PR, and events.

Own the brand, distribution, and growth engine behind our founder's show on Amazon MX Player.

Turn BKSF into a top-of-funnel and category-building flywheel for Recur.

6. Use AI as a force multiplier (not a gimmick)

Build AI-native systems - Clay, n8n, APIs, agents - that run the pipeline on autopilot. Not ChatGPT prompts.

Apply AI to scale personalised nurturing, research, account intelligence, and lead enrichment.

Use AI workflows for content repurposing, personalised messaging, and video snippets.

Constantly experiment to improve efficiency, relevance, and response rates - while maintaining high quality.

You might be a fit if:

5+ years in B2B marketing (fintech a plus), with ownership of revenue-linked KPIs, not just campaigns.

You're comfortable across brand, content, demand gen, and sales enablement, and can balance brand-building with short-term pipeline.

You actively use AI for research, content, and nurturing, while keeping strategy, judgment, and creativity human-led.

You thrive working hands-on with founders, product, and sales in a fast-moving, high-ownership, early-stage environment.