Category Lead (Demand)

Scapia; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading e-commerce company in Bangalore is seeking a dynamic Category Demand & Growth Head to lead growth efforts and maximize platform revenue. The ideal candidate will have over 10 years of experience in e-commerce, notably in demand generation and customer experience. Responsibilities include defining growth strategies, overseeing catalog quality, and leading analytics-driven decision-making. This full-time role offers significant challenges in a fast-paced environment.

Qualifications

• 10+ years of experience in e-commerce, D2C, or consumer internet businesses.
• At least 5 years in a growth/revenue leadership role.
• Strong understanding of cataloging and customer experience.

Responsibilities

• Define and own demand generation and growth strategy.
• Advise sellers on pricing and promotions.
• Oversee catalog quality for compelling listings.
• Partner with product and content teams to improve catalog discovery.

Skills

E-commerce experience

Growth leadership

Data analysis

Leadership skills

Cross-functional collaboration

Job description

Scapia! A credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We’re a bunch of passionate people who work together, brainstorm and debate with each other, and don’t stop until we’re proud of our work.

Customer delight tops everything else! We’ve worked hard to create an environment of honesty and passion that sets everyone up for success.

We are seeking a dynamic and strategic Category Demand & Growth Head to lead our efforts in driving growth, enhancing customer experience (CX), and maximizing platform revenue. This role will be responsible for shaping demand generation, overseeing cataloging and merchandising, managing marketing initiatives, and ensuring overall customer journey excellence. The ideal candidate is both data-driven and creative, with a proven track record of scaling e‑commerce businesses.

Responsibilities

• Define and own demand generation and growth strategy across all channels
• Advise sellers on pricing, promotions, and campaigns to improve sales velocity
• Oversee catalog quality and ensure accurate, complete, and compelling listings
• Define merchandising strategies for homepage, category pages, and campaigns
• Partner with product and content teams to improve catalog discovery
• Own end‑to‑end customer journey, NPS and Loyalty for the category
• Lead analytics‑driven decision‑making with a strong focus on KPIs

Qualifications

• 10+ years of experience in e‑commerce, D2C, or consumer internet businesses, with at least 5 years in a growth/revenue leadership role
• Strong understanding of cataloging, customer experience, and merchandising levers
• Proven track record of scaling revenue, optimizing demand channels, and running integrated marketing campaigns
• Highly analytical with comfort in working with data models, forecasts, and KPIs
• Strong leadership, cross‑functional collaboration, and team‑building skills
• Ability to thrive in a fast‑paced and evolving business environment

Details

• Seniority level: Director
• Employment type: Full‑time