Category Lead (Health and Wellness)

Mosaic Wellness; Thane; On-site; INR 2,400,000 - 4,800,000; Full time

Job summary

Mosaic Wellness is seeking a growth-oriented leader to own consumer propositions end-to-end, translating insights into product, messaging and experiences that foster strong NPS, repeat purchase and long-term value.

You will own customer-centric strategies, build pipelines, and collaborate with Sales, Marketing, Product, CX, Ops and Supply to implement briefs and fixes that optimise acquisition and retention while driving business outcomes.

Qualifications

• Strong analytical skills with data, dashboards and experimentation.
• Experience driving growth in a consumer-focused business (D2C/e-commerce preferred).
• Ability to translate customer insight into commercial actions and compelling narratives.
• Proven cross-functional collaboration with product, marketing, sales, and operations.

Responsibilities

• Maintain deep understanding of consumer behaviour, triggers, barriers and trends.
• Translate insights into product and communications that build emotional trust and customer love.
• Champion a consumer-first mindset across product, marketing and operations.
• Design and run initiatives to measurably improve NPS and repeat rates.
• Identify and fix onboarding, usage, delivery, and support experience breakpoints.
• Build rapid-learning loops: triage feedback, root-cause analysis and prioritise fixes.
• Optimise funnels for acquisition and retention with a customer-first lens.
• Define launch pipelines and execution playbooks balancing short-term acquisition and long-term love.
• Collaborate with Sales, Marketing, Product, CX, Ops and Supply to translate insights into briefs and fixes.
• Create tools and dashboards to make customer health visible and actionable.
• Recruit, coach and scale teams with customer empathy and execution cadence.
• Prioritise initiatives by impact on NPS/retention and ROI; drive sustainable growth.

Skills

Analytical thinking

Dashboards

Experimentation

Cross-functional

Stakeholder communication

Growth mindset

D2C experience

Job description

You will build and grow business end-to-end with customer love at the center. Own the proposition, launch pipelines & retention levers. Translate customer insight into product, messaging and experience that drives high NPS, strong repeat and long-term value.

Key responsibilities

• Customer obsession & insight Maintain a deep, up-to-date understanding of consumer behaviour, triggers, barriers and trends.
• Translate insight into product and communication propositions that create emotional trust and customer love.
• Champion a consumer-first mindset across product, marketing and operations.
• Customer experience & NPSDesign and run initiatives that measurably improve NPS and repeat rates.
• Identify and fix experience breakpoints (onboarding, first-use, delivery, support, subscription flows).
• Implement rapid-learning loops: triage low NPS feedback, run root-cause analysis, prioritise fixes, measure impact.
• Optimise funnels for acquisition & retention with a customer-first lens.
• Define launch pipelines and execution playbooks that balance short-term acquisition with long-term customer love.
• Work closely with Sales, Marketing, Product, CX, Ops and Supply to translate customer insight into briefs, product changes and operational fixes.
• Build tools, dashboards and reporting that make customer health visible and actionable across the org.
• Recruit, coach and scale teams who operate with customer empathy and high execution cadence.
• Performance & continuous improvement
  • Prioritise initiatives using impact-on-NPS/retention and ROI. Scale what improves customer love and commercial returns.
  • Own business outcomes and unit economics with an obsession on sustainable customer growth.
  • Stay current on category & market trends and competitor customer experiences; bring best practices that raise the bar.

Qualifications & expectations

• 6+ years’ relevant experience (category & brand building preferred)
• Founder/entrepreneur or intrapreneur track record in B2C growth. (0-1 and scale)
• Experience with D2C / e-commerce is preferred.
• Deep consumer-first thinking - you convert insight into clear commercial actions and emotionally resonant narratives.
• Strong analytical skills; comfortable with data, dashboards and experimentation.
• Bias for action: results-oriented, ownership mindset, able to operate in ambiguity and move fast.
• Excellent stakeholder communication - you can present clearly and drive cross-team alignment.