Manager - Category (Sell Side)

Purplle.com; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Purplle.com in Maharashtra, India, seeks an accomplished Category Manager to drive growth across a fast-moving beauty and personal care marketplace. You will own revenue, profitability, assortment, pricing, and promotional strategies for your category, collaborating with Marketing, Supply Chain, Finance, Operations and Product teams.

The role emphasizes data-driven decision-making, constant optimization of content, and partnerships with brands and sellers to boost visibility, availability and

Qualifications

• 3+ years of experience in Category Management, Seller/Brand Management, Marketplace, E-commerce or Commercial roles.
• Strong sell-side experience with brands, sellers, distributors or marketplace partners.
• Strong understanding of P&L and category growth levers.
• Data-driven with strong analytical and problem-solving skills.

Responsibilities

• Own revenue and profitability for the assigned category.
• Develop and execute category growth plans across revenue, margins, selection and availability.
• Identify growth opportunities across sub-categories, price points and consumer segments.
• Track category performance and take corrective actions based on business metrics.
• Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.
• Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.

Skills

Category Management

Seller/Brand Management

Marketplace / E-commerce

Data analysis

Problem solving

Job description

• Own revenue and profitability for the assigned category.
• Develop and execute category growth plans across revenue, margins, selection and availability.
• Identify growth opportunities across sub-categories, price points and consumer segments.
• Track category performance and take corrective actions based on business metrics.
• 2. Content-Led Category Marketing & Consumer Engagement
• Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.
• Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.
• Leverage consumer insights, category trends, and content performance metrics to enhance engagement, consideration, and category growth.
• 3. Assortment & Selection
• Own category assortment and ensure the right mix of brands, products and price points.
• Identify assortment gaps and whitespace opportunities.
• Drive new launches and ensure adequate availability of high-potential products.
• Analyse consumer demand, competition and market trends to refine category selection.
• 4. Pricing & Promotions
• Drive pricing strategy in line with category objectives and competitive benchmarks.
• Plan and execute promotional initiatives with brands and sellers.
• Optimise discounts, offers and visibility investments to drive incremental sales while protecting margins.
• Monitor competitor pricing, promotions and assortment.
• 5. Seller/Brand Performance
• Track performance of key brands/sellers across revenue, growth, margins, fill rate, availability and conversion.
• Identify underperforming partners and create action plans for improvement.
• Drive partner-led growth initiatives and ensure timely execution.
• 6. Cross-functional Collaboration
• Work closely with Marketing, Supply Chain, Finance, Operations and Product teams to deliver category objectives.
• Partner with marketing teams to drive category and brand campaigns.
• Coordinate with supply teams to improve availability and reduce stock-outs.
• Use data and business insights to influence category decisions.
  

Key Responsibilities

• 1. Category Growth & P&L
• Own revenue and profitability for the assigned category.
• Develop and execute category growth plans across revenue, margins, selection and availability.
• Identify growth opportunities across sub-categories, price points and consumer segments.
• Track category performance and take corrective actions based on business metrics.
• 2. Content-Led Category Marketing & Consumer Engagement
• Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.
• Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.
• Leverage consumer insights, category trends, and content performance metrics to enhance engagement, consideration, and category growth.
• 3. Assortment & Selection
• Own category assortment and ensure the right mix of brands, products and price points.
• Identify assortment gaps and whitespace opportunities.
• Drive new launches and ensure adequate availability of high-potential products.
• Analyse consumer demand, competition and market trends to refine category selection.
• 4. Pricing & Promotions
• Drive pricing strategy in line with category objectives and competitive benchmarks.
• Plan and execute promotional initiatives with brands and sellers.
• Optimise discounts, offers and visibility investments to drive incremental sales while protecting margins.
• Monitor competitor pricing, promotions and assortment.
• 5. Seller/Brand Performance
• Track performance of key brands/sellers across revenue, growth, margins, fill rate, availability and conversion.
• Identify underperforming partners and create action plans for improvement.
• Drive partner-led growth initiatives and ensure timely execution.
• 6. Cross-functional Collaboration
• Work closely with Marketing, Supply Chain, Finance, Operations and Product teams to deliver category objectives.
• Partner with marketing teams to drive category and brand campaigns.
• Coordinate with supply teams to improve availability and reduce stock-outs.
• Use data and business insights to influence category decisions.
  

What We’re Looking For

• 3+ years of experience in Category Management, Seller/Brand Management, Marketplace, E-commerce or Commercial roles.
• Strong sell-side experience with brands, sellers, distributors or marketplace partners.
• Strong understanding of P&L and category growth levers.
• Data-driven with strong analytical and problem-solving skills.