Head of Digital Businesses

Confidential Careers; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

A national apparel and fashion retailer is seeking a Head of Digital Businesses to transform a powerful offline brand into a category-leading omnichannel digital business. The ideal candidate will have 15 to 20 years of experience in e-commerce and digital retail, with a strong focus on D2C platforms. Key responsibilities include building a scalable e-commerce business, improving customer experience, and overseeing digital marketing initiatives. This full-time role is based in Gurugram District, India.

Qualifications

• 15–20 years of experience in e-commerce, digital, or omnichannel retail.
• Experience scaling D2C platforms and marketplace businesses with P&L ownership.
• Strong digital marketing expertise with a focus on ROI.

Responsibilities

• Build and scale a category-leading omnichannel digital business.
• Lead company-owned digital platforms focusing on conversion and experience.
• Oversee end-to-end e-commerce operations, ensuring efficiency and scalability.

Skills

E-commerce expertise

Digital marketing

Customer-centric mindset

Operational excellence

Leadership

Data analysis

Job description

This is a defining leadership role to build and scale the digital engine of a large, established apparel and fashion retailer with a strong national footprint of 500+ stores.

As Head of Digital Businesses, you will transform a powerful offline brand into a category-leading omnichannel digital business. You will own growth, profitability, customer experience, and execution across D2C platforms, marketplaces, digital marketing, e-commerce operations, and customer service, creating a seamless bridge between physical retail and digital commerce.

This role is meant for a leader who can marry fashion, technology, marketing, and operations to deliver scale with speed and excellence.

Your Mandate

• Build a future-ready omnichannel e-commerce business leveraging the strength of a large retail network.
• Own and deliver end-to-end P&L across all online channels.
• Make digital a core growth driver—not an extension of retail.

Key Responsibilities

1. D2C & Marketplace Growth

• Lead and scale company-owned digital platforms with a strong focus on conversion, merchandising, personalization, and experience.
• Drive marketplace leadership through assortment strategy, pricing discipline, visibility, and campaign execution.
• Ensure strong alignment between online and offline merchandising and brand storytelling.
• Leverage the 500+ store network to unlock omnichannel capabilities such as ship-from-store, click-and-collect, and inventory optimization.
• Partner closely with retail, merchandising, and supply chain teams to create a unified commerce ecosystem.
• Own the digital marketing charter across performance marketing, SEO, CRM, retention, and growth.
• Build a scalable, ROI-driven customer acquisition and lifecycle engine.
• Use data and analytics to continuously improve efficiency, LTV, and customer engagement.

4. E-Commerce Operations Excellence

• Oversee end-to-end e-commerce operations including order management, fulfillment, logistics, and returns.
• Drive operational speed, cost efficiency, and scalability while maintaining service excellence.
• Strengthen systems and processes to support high volumes and peak demand.

5. Customer Experience & Service

• Own the customer experience across digital touchpoints and service channels.
• Deliver consistently high customer satisfaction through fast resolution and proactive engagement.
• Use customer insights to improve product, experience, and processes.

6. Leadership & Capability Building

• Build and lead high-performing teams across e-commerce, digital marketing, operations, and customer service.
• Instill a culture of ownership, urgency, innovation, and execution excellence.
• Develop scalable teams and future leaders.

What You Bring

• 15–20 years of experience in e-commerce, digital, or omnichannel retail, preferably in fashion / apparel / lifestyle.
• Proven experience scaling D2C platforms and marketplace businesses with full P&L ownership.
• Strong digital marketing expertise is mandatory—deep hands‑on understanding of growth levers and ROI.
• Solid understanding of apparel merchandising, inventory cycles, and seasonality.
• Strong operational and customer‑centric mindset.
• Ability to operate in a high‑growth, high‑expectation retail environment.

Who Will Succeed in This Role

• A builder’s mindset with strong retail sensibilities.
• Equally comfortable with strategy and on‑ground execution.
• Obsessed with customer experience and brand integrity.
• Energized by scale, complexity, and transformation.

Seniority Level

• Director

Employment Type

• Full-time

Job Function

• Sales, Strategy/Planning, and Management

Industries

• Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry