Campaign Specialist

Skyram Technologies Pvt Ltd.; Kolkata District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Skyram Technologies Pvt Ltd is looking for a Senior Digital Campaign Specialist to join their team in Kolkata. The ideal candidate should have at least 3 years of experience in managing social media and PPC campaigns, with a strong focus on e-commerce. The role involves designing and managing multiple campaigns while utilizing analytics tools to enhance campaign performance and improve ROI.

Candidates will need excellent copywriting skills and a creative mindset to develop compelling content and engage audiences effectively. Interested candidates can apply by emailing their CV to [e-mail].

Qualifications

• 3-4 years of experience managing SMO & PPC for midsize company/brand.
• Proven knowledge of running PPC campaign for e-commerce company will be advantageous.
• Experience with analytics tools to improve campaign performance.

Responsibilities

• Design, develop and manage multiple PPC campaigns.
• Identify opportunities for campaign improvement based on data insights.
• Forecast and manage budgets at different levels.

Skills

Social Media Optimization (SMO)

Pay-Per-Click (PPC) Management

Copywriting

Data Analysis

Google Ads

Facebook Business Manager

Creativity

Education

Bachelor's degree

Tools

Google Analytics

Hootsuite

Buffer

LinkedIn Campaign Manager

YouTube Analytics

Job description

Skyram Technologies Pvt Ltd is looking for a Senior Digital Campaign Specialist in Kolkata.

Job Role: Campaign Specialist

No of Vacancy: 1

Experience: 3 years+

Qualification: Graduate

Location: New Town Kolkata

Industry: IT/Digital marketing

Salary range: As per industry.

Responsibilities

• Strong understanding of all features and functionalities of any social media platform including but not limited to FB, LI, IG, TW, Youtube, Pinterest, etc.
• Support content ideation and strategy with creative team to execute content that aligns with campaign objectives.
• Identify opportunities for campaign improvement, targeting, and audience segmentation based on data insights.
• Excellent copywriting skills and be a strong collaborator with other allied departments.
• Utilize analytics tools to evaluate top- performing content, drive reach and audience engagement as well as report on KPIs and performance metrics on a weekly and monthly basis.
• Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
• Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertiser goals and objectives.
• Forecast and manage budgets at the daily, weekly, monthly and annual levels.
• Optimize campaigns to improve performance and ROI.

Skillsets

• 3-4 years of experience managing SMO & PPC for midsize company/brand.
• Proven knowledge of running PPC campaign for e-commerce company is highly preferred.
• Bachelor’s degree.
• Proven track record of creating effective social media engagement campaigns.
• Creative writing skills to deliver strong engaging captions.
• Base knowledge of SEO preferred.
• Must have experience: Google Ads, Hootsuite, Buffer, Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, YouTube Analytics, etc.

Interested & eligible candidate are invited to apply and join our team. To apply mail your CV at [e-mail]. For details reach us at 7003737615.

Regards,

Skyram Technologies Pvt Ltd