Social Media Marketing Manager

Brandatory; Kolkata District; On-site; INR 420,000 - 780,000; Full time

Job summary

Brandatory, a modern branding and digital marketing agency based in Kolkata, seeks a Social Media Marketing Manager for full-time, on-site work. You will plan content calendars, manage brand pages, and optimize posts to boost engagement.

The role collaborates with designers and writers to deliver campaigns aligned with client goals and brand guidelines. The position covers analytics, audience interactions, and paid/organic social initiatives, with a focus on staying current with trends and

Qualifications

• Candidates should demonstrate strong Social Media Marketing and SMO skills for planning, executing, and optimizing campaigns across major platforms.
• Content Strategy and Digital Marketing skills to align social content with marketing goals and metrics.
• Excellent Communication skills for collaborating with internal teams and engaging with online communities.
• Ability to analyze data, use social media management tools, and understand paid advertising on social platforms.
• Bachelor’s degree in Marketing/Communications/Business or related field is beneficial.
• Prior experience managing brand social media accounts and keeping up with current trends is advantageous.
• Strong organizational skills and on-site Kolkata presence in a fast-paced environment is required.

Responsibilities

• Plan and execute day-to-day social media activities and content calendars.
• Manage brand pages across platforms and optimize posts for engagement and reach.
• Collaborate with designers and writers to develop campaigns aligned with client goals and brand guidelines.
• Monitor analytics, respond to audience interactions, and coordinate paid and organic social initiatives.
• Report performance insights and stay updated with platform trends to drive broader digital strategies.

Skills

Social media marketing

Content strategy

Communication skills

Data analysis

Social media management tools

Paid advertising knowledge

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Job description

Company Description

Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for diverse clients. With over 5 years of experience and more than 250 successful projects, the agency has built a strong reputation for impactful, results-driven work. Brandatory serves clients across 15+ countries, combining global perspective with local expertise. Based in Kolkata, Brandatory aims to become one of the leading digital marketing companies in the region and offers team members opportunities to grow with innovative brands and campaigns.

Role Description

The Social Media Marketing Manager is a full-time, on-site role based in Kolkata. This role oversees day-to-day social media activities, including planning and executing content calendars, managing brand pages across platforms, and optimizing posts for engagement and reach. The manager will collaborate with designers, writers, and other marketing team members to develop campaigns that align with client goals and brand guidelines. Daily responsibilities include monitoring analytics, responding to audience interactions, coordinating paid and organic social media initiatives, and reporting performance insights. The role also involves staying current with platform trends, proposing new ideas, and contributing to broader digital marketing strategies.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and optimizing campaigns across major platforms.
• Candidates should possess solid Content Strategy and Digital Marketing skills to align social content with broader marketing goals and performance metrics.
• Candidates should possess excellent Communication skills for collaborating with internal teams, presenting ideas, and engaging with online communities.
• Candidates should possess abilities in data analysis, use of social media management tools, and basic understanding of paid advertising on social platforms.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are beneficial.
• Prior experience managing brand social media accounts, familiarity with current social trends, and a portfolio of past campaigns are strong advantages.
• Strong organizational skills, attention to detail, and the ability to work on-site in Kolkata in a fast-paced, deadline-driven environment are required.