Social Media Strategist

Creyotech; Kolkata District; On-site; INR 480,000 - 800,000; Full time

Benefits offered by this job

Paid advertising exposure

Analytics expertise

Career growth

Collaboration with professionals

Campaign experience

Job summary

Creyotech in Kolkata seeks a data-driven Social Media Strategist to plan and execute campaigns, create engaging content, and grow audiences across Facebook, Instagram, LinkedIn, and YouTube.

You will analyze performance, optimize strategies, and partner with designers and marketers to drive brand awareness and business growth on multiple digital platforms.

Qualifications

• Develop and implement social media strategies aligned with business goals.
• Research target audiences, competitors, and industry trends.
• Create engaging content including posts, graphics, videos, reels, and captions.
• Manage social platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Build online communities by responding to comments and messages.
• Plan and manage paid social media advertising campaigns.
• Track campaign performance with analytics tools and prepare insights.
• Collaborate with designers, writers, and marketing teams.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Research target audiences, competitors, and industry trends.
• Create engaging content including posts, graphics, videos, reels, and captions.
• Manage platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Build online communities by responding to comments and messages.
• Plan and manage paid social media advertising campaigns.
• Optimize campaigns for engagement, reach, leads, and conversions.
• Track performance using analytics tools and prepare reports.
• Collaborate with designers, content writers, and marketing teams.

Skills

Social media strategy

Content creation

Paid advertising

Audience targeting

Data analysis

Copywriting

Storytelling

Campaign management

Tools

Meta Business Suite

Facebook Ads Manager

Instagram

LinkedIn

X/Twitter

YouTube

Google Analytics

Social Media Analytics Tools

Content Scheduling Tools

Job description

A polished overview of the role, expectations, tools, and growth opportunity.

Open for applications

Role Type

Full Time

Location

Kolkata

Experience

2+ Years

Duration

Permanent

About the role

The Social Media Strategist will be responsible for planning and executing social media campaigns, creating engaging content, managing online communities, analyzing campaign performance, and driving audience growth across various social media platforms.

Why this role stands out

We are looking for a creative and data-driven Social Media Strategist to develop, execute, and optimize social media strategies that increase brand awareness, audience engagement, and business growth across multiple digital platforms.

Key responsibilities

• Develop and execute social media strategies aligned with business goals.
• Research target audiences, competitors, and industry trends.
• Create engaging content including posts, graphics, videos, reels, and captions.
• Manage social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Build and engage online communities by responding to comments and messages.
• Plan and manage paid social media advertising campaigns.
• Optimize campaigns for engagement, reach, leads, and conversions.
• Track campaign performance using analytics tools.
• Prepare regular performance reports and actionable insights.
• Collaborate with designers, content writers, and marketing teams.

Requirements

• Strong understanding of social media platforms and trends.
• Experience creating engaging social media content.
• Knowledge of paid social media advertising.
• Understanding of audience targeting and campaign optimization.
• Ability to analyze campaign performance using data.
• Excellent communication and copywriting skills.
• Creative mindset with strong storytelling ability.
• Ability to manage multiple campaigns simultaneously.
• Meta Business Suite
• Facebook Ads Manager
• Instagram
• LinkedIn
• X (Twitter)
• YouTube
• Google Analytics
• Social Media Analytics Tools
• Content Scheduling Tools

What you'll gain

• Manage multiple brand social media accounts.
• Gain experience with paid advertising strategies.
• Build expertise in analytics and campaign optimization.
• Collaborate with experienced marketing professionals.
• Excellent long-term career growth opportunities.
• Work with innovative brands and campaigns.
• Opportunity to grow as a digital marketing professional.
• Creative and collaborative work environment.
• Hands-on experience with performance marketing.
• Career advancement and continuous learning.

Ready to apply? Fill the form on the right and share your details with us.